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Tag Archives: Social Media
Rehab Tips for the Social Media Addict
Do you leave your phone by your bed to check tweets late at night? Do you update your Facebook status while on a date? Do you surf Google + while watching TV? Does your spouse have to tweet you to get your attention? If you answered yes to these questions, I’m sorry to inform you, [...]
Should You Buy Social Media Followers?
Just like when anything gets hot, an industry builds up around it. Not only are companies designing new tools to monitor social media sites, but now they’re even offering to get you more followers…for a fee. Is it a good idea to pay to be more popular? Let’s find out.
The Lowdown
Type in “buying social media [...]
Book Review: The Mesh by Lisa Gansky
I know we live in a connected world, because when something cool happens to me, my first reaction is to blog about it or post to social media. I Yelp as soon as I visit a restaurant. I ask my Twitter buddies for recommendations before real life friends. So Lisa Gansky’s book, The Mesh: Why [...]
6 Trends to Consider for Your Business
It can be hard to know which of the many trends in technology or marketing are going to stick around, and which you should use to grow your business. Here’s my pick.
1. Social Media
No longer a trend, social media is really a requirement for any business, in my mind. But I could be wrong. Assess [...]
From BlogWorld Expo Blog: Building Trust Through Social Media
This is an excerpt from a post I wrote on BlogWorld Expo’s blog.
Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your brand [...]
Book Review: How to Make Money With Social Media
We’re all still trying to answer the question: how do you make money with social media? Jamie Turner and Dr. Reshma Shah wrote the book on it. Literally. This book doesn’t cover the basics of creating a Twitter or Facebook profile, and for that, I commend it. Instead, the authors talk about becoming a social [...]
Book Review: Facebook Marketing by Justin Levy
With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy. It’s a handy book to have on your desk as you navigate the world [...]
Using Twitter for your Business
Twitter is a marketing tool to be reckoned with. It’s boosting web traffic and sales for many businesses, from the smallest mom and pop shop to major corporations like Dell and QuickBooks. Every business uses Twitter in its own unique way, but some of the more popular ways to use it include:
Customer service
Listening to what [...]
Arby’s Entertains with “Juniorize Me” App
It’s a scientific fact that apps or games that involve turning your photo into something silly will generate traffic and interest for your brand. I can prove it. I just spent ten minutes on Arby’s new app, Juniorize Me, where I turned myself into a chubby Arby’s hat-wearing dufus. And I loved it.
Yes, that’s me [...]
Staying Off Santa’s Naughty List with Marketing No-Nos