Book Review: The Entrepreneur Equation

One of the best books I’ve read in a while, Carol Roth’s The Entrepreneur Equation  gives a very honest look at what being an entrepreneur really means. Roth addresses people who think they want to start small businesses, but who in fact, may not be prepared for what it will really entail. In her words, “You can do anything you put your mind to, but just because you can, doesn’t mean you should.” And I agree. As I said in a previous post, just because you’re passionate about something doesn’t mean you’ll be a good business owner.

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