What Location-Based Services Can Do For Your Biz

Foursquare. Groupon Now. Restaurant.com. Yelp. Facebook Deals.

Chances are, you’ve heard of one or more of these geolocation social tools. The premise behind them collectively is that people can search for businesses near their location, as well as check in to these locations for special deals only offered through these apps. If you’re not yet using any of these tools to market your business, you’re missing out on some serious opportunity.

Preventing “Empty Seats” Syndrome

If you run a restaurant, you likely have all the business you can handle on the weekends. But what about Tuesday night? It’s probably pretty slow. But by connecting with customers through a location-based service, you can effectively drive traffic to your location during these slow periods. How? Simple. Offer a limited time deal that customers can’t resist for the period you want to bring in more traffic. Maybe it’s 25% off your bill between 3 and 5 pm on Tuesday. Whatever the offer, anyone searching the app during this time can cash in on the opportunity simply by showing you the deal on her phone. You input the code through your merchant account with the platform so that you get paid.

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The Social Reach of Coupons

Think offering coupons loses your business money? Think again. According to eMarketer, 49% of adult internet users are using online coupons, and moms are twice as likely as women without children to search 10 or more coupons sources each week. And while you may lose a bit of money to get people in the door, there are other benefits you realize from using coupons.

Blue Coupons

Your Social Media Presence Gets a Boost

Even if you’re not big on Twitter, purchasers of your daily deals or online coupons are. Sites like Groupon and Jasmere make it simple for people who buy daily deals to instantly share them with their social networks. If others buy the deal, the original shopper gets bucks to spend on another deal. Quite an enticement for the budget-conscious shopper.

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