With more and more tools that help manage your Twitter account coming online, it can be hard to know what’s worth using. Here are my picks for Twitter tools that help increase your efficiency.
Everyone’s got their favorite platform to easily view incoming @ tweets and manage multiple accounts. I love HootSuite. Why? It’s online, so I can access my settings anywhere (compared to something like TweetDeck, which is a desktop application). I can set up multiple Twitter, Facebook and Foursquare profiles, and send the same message through all those channels. And I can schedule tweets, which is a huge time saver.
You can also get analytics on individual tweets, so you can figure out what people are clicking on or replying to, and tailor your strategy from there. I also love their iPhone app. Same great features for mobile.
Cost: Until recently, HootSuite was completely free. Now the free account lets you have up to 5 social networking accounts and two RSS feeds set up. It says it’s ad supported, though I have never seen an ad, and you only get 30 days of analytics. Really, that’s all most of us need. There is also a $5.99/mo option with unlimited social networking accounts, Google Analytics integration and more.
Don’t be put off by Twellow’s un appealing web design. If you’re starting out with Twitter, this is a great way to easily find people tweeting about a particular category. It’s like the Yellow Pages for Twitter. You can log in to Twellow with your Twitter credentials, and you can even tweet directly from the Twellow site.
As I said above, I use HootSuite’s iPhone app, but wanted to include other apps that my network recommends. UberTwitter is supposed to be a great Blackberry Twitter app. With it, you can see who’s tweeting near where you are, and can embed video in your tweets.
I think for Twitter mobile applications, you want something that loads quickly and lets you do the things you do the most easily and efficiently.
Cost: There’s a free, ad-sponsored version, and an ad-free version for $4.99.
4. Social Oomph
I confess, I haven’t spent much time with this Twitter tool, but I’m excited about how jam packed Social Oomph is with usefulness. With it, you can schedule tweets, check analytics on tweets, shorten a URL, post a blog and see all the activity not just on Twitter but also your other social media sites. It’s almost – but not quite – overkill.
What Twitter tools would you add to this list? I know many use TweetDeck or Seesmic, so share what you use and why.