| Tasty Baking Company owns the Tastykake Division (Tastykake), which manufactures and sells a variety of premium single portion cakes, pies, cookies, pretzels, brownies, pastries, donuts, miniature donuts, snack bars, boxed cookies and large family sized cakes, pies and danish, under the trademark, TASTYKAKE. These products include approximately 120 varieties. The pastries and brownies are marketed principally in snack packages and sell at a retail price of 99 cents per package. The best known products with the widest sales acceptance are various sponge cakes marketed under the product trademarks JUNIORS and KRIMPETS, and chocolate enrobed cakes under KANDY KAKES. Tastykake offers a line of large family sized cakes produced by Tasty Baking Oxford, Inc., a wholly owned subsidiary, which is sold under the trademark CLASSIC BAKED GOODS. In addition, large pies, boxed cookies, donuts, donut holes and large danish are sold by the Company under the trademark. |
