12 Americans is a research polling and segmentation methodology that classifies Americans opinions into twelve groups based on their political and social values. It gathers these opinions through 12 Americans’ Web site.
News organizations need 12 Americans and the opinions of its twelve segments for informative content on their TV newscasts and their aligned Web sites.
12 Americans not only develops content but also increases viewing of TV newscasts and traffic to a Web site by developing a closer interactive relationship with a network’s audience.
