| Age Wave swiftly emerged as the nation’s leader in market analysis and entrepreneurial insights concerning the new maturing marketplace. Over the years, no one has pursued an understanding of the emerging mature marketplace with as much depth, zeal and success. Based on decades of trial and error, and countless breakthroughs in a broad range of industry sectors - from vitamins and cookies to mutual funds and health insurance to advertising and media – the Age Wave team has come to a deep understanding of the body, mind, heart, soul, desires and demands of today’s new mature adult consumer. Under the leadership of Ken Dychtwald, Age Wave works with the nation's leading corporations to provide innovative solutions for customizable presentations, research and consulting services in response to the unprecedented changes resulting from the "age wave."
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