Anaqua was formed in 2003 to fill a huge gap in enterprise infrastructure by providing the world’s first comprehensive solution for intellectual asset management (IAM). While 70-80% of corporate market value today comes from intangible assets such as brands, patented technologies and know-how, companies have not had an integrated system for storing and managing this intellectual property (IP). Of the $150bn spent on enterprise IT infrastructure, less than one tenth of 1% of this has been spent on IP systems and IAM.
The ANAQUA IAM system helps companies gain competitive advantage from their intellectual assets. IP becomes a strategic asset aligned with corporate business goals and contributing to revenue and profit, rather than a back-office cost center. By knowing what they own and how it relates to their business, companies can make better IP-related decisions. They can manage their IP proactively rather than reacting to conflicts and deadlines. And they gain significant savings from repeatable, measurable IP business process improvements.
The ANAQUA solution was developed in partnership with some of the world’s largest IP-owning enterprises. Ford Motor Company has over 15,000 active patents and 1,000 new filings per year. British American Tobacco (BAT) is one of the world's largest IP owners, with 100,000 active marks. Together, Anaqua and our clients are establishing innovative best practices in IP and incorporating them into the ANAQUA system and services to deliver the most advanced intellectual asset management solution.
