BuildLinks is a Web-based collaboration and communication platform that centralizes and rationalizes construction information to make the building process dramatically more manageable. Accessible anytime and anywhere through a Web browser, BuildLinks manages and documents threaded discussions while coordinating building specifications, options selection, approval deadlines, and change orders during the new home building process. BuildLinks is a profit-making tool for builders because it allows homebuyers to take a direct action in the personalization of their homes. It also reduces costly errors and misunderstandings, while providing a powerful marketing weapon to increase builder sales. BuildLinks is affordable, requires no special hardware or software, and can be up and
running in a single day. It was developed by incorporating "best practices" that were gathered from focus groups of builders, marketing companies, and land developers. BuildLinks has offices in Raleigh, North Carolina and Atlanta.