| Interchange provides businesses with direct access to online consumers interested in buying specific products and services. In the paid-search model, advertisers control how much they pay to appear within text-based search results that are subsequently displayed to consumers utilizing search engines and websites to locate information about those products and services. Advertisers pay only when a consumer actually clicks-through to that advertiser's website. Through its extensive partnerships, Interchange provides the collective paid-search listings of over 95,000 advertisers to its broad distribution network of affiliated websites. Interchange currently serves those listings to over one billion searches per quarter. |
