| Federated Department Stores, Inc. is a retail organization operating department stores that sell a range of merchandise, including men's, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods. As of January 31, 2004, the Company, through its subsidiaries, operated 393 department stores and 66 furniture galleries and other specialty stores. Prior to August 1, 2003, the stores were operated under the names Bloomingdale's, The Bon Marche, Burdines, Goldsmith's, Lazarus, Macy's and Rich's. Pursuant to a broad national strategy announced, in May 2003, by the Company to more fully leverage its Macy's brand, The Bon Marche, Lazarus, Goldsmith's and Rich's stores were renamed effective August 1, 2003, and the Burdines stores were renamed, effective February 1, 2004, to become Bon-Macy's, Lazarus-Macy's, Goldsmith's-Macy's, Rich's-Macy's and Burdines-Macy's stores, respectively. |
