Betty Mercer is the principal of Mercer Consulting Group, a firm specializing in traffic safety policy, planning and leadership development.A former state highway safety office (SHSO) director and governor's highway safety representative for the State of Michigan, she served as the director of the Michigan Office of Highway Safety Planning for over 10 years. Mercer has more than 30 years of experience in state government positions including the State Lottery Bureau and Department of Agriculture.Under her direction, Michigan enacted a primary enforcement safety belt law and a comprehensive package of repeat offender laws aimed at reducing drunk-driving recidivism. Mercer specialized in successfully convening diverse groups to accomplish complex goals including the primary safety belt coalition, the repeat offender task force, the Michigan Coalition to Reduce Underage Drinking, the Traffic Safety Summit, the safety management system and the Traffic Records Coordinating Committee
