The evolution of Merchandising Inventives, Inc. began in Chicago in 1946. Sol Berger, the founder of Merchandising Inventives, Inc. gained national recognition with his "Display Mobiles", the first hanging free-motion displays ever used in retail stores. Mr. Berger pioneered the idea of utilizing the ceiling of retail stores as an important facet of advertising. Mr. Berger's ingenious P.O.P. advertising ideas were recognized by POPAI when he was inducted into the "P.O.P. Hall of Fame" in 1999. Even today, advertisers who are searching for creative placement of their in-store display promotions are realizing what an integral part the ceiling plays in their campaigns.
