OpenTable makes dining out more delightful for diners and more profitable for restaurants. The company provides restaurants with incremental reservations, advanced marketing capabilities, and operational efficiency by providing a computerized reservation system that replaces the traditional pen-and-paper reservation book. All reservations -- whether online or over the telephone -- are entered into OpenTable’s system. The resulting customer database allows the restaurant to understand and segment its guests and conduct marketing programs based on guest preferences and dining histories.
