Revenue Optimization is the science of maximizing profits through advanced demand
forecasting and scientific optimization of pricing and inventory. These systems are
regularly credited with delivering a 6-8% increase in annual revenues, resulting in a
20-100% increase in profits.The PROS mission is to maximize the revenue of each client using PROS' world-leading revenue optimization science, systems solutions, and best practices business consulting. PROS’ clients report annual incremental revenue increases of 2-8% as a result of revenue optimization. PROS’ solutions forecast demand, optimize inventory, and provide dynamic pricing to maximize revenue.
