| Quantcast is a Web-based audience insights service focused on enabling addressable advertising solutions. The company launched in September, 2006 to help advertisers gauge the audiences of millions of web sites while helping publishers accurately represent their sites through direct measurement.
Today, Quantcast directly measures more than 10 million unique Web destinations and has a comprehensive understanding of all 220 million US Internet users. This broad visibility is leveraged to generate traffic, demographic and lifestyle profiles of online audiences that are based on accurate, real-time and actionable data. |
