| Racing Champions Ertl is a leading producer and marketer of innovative collectibles and toys targeted at males of all ages.The Company's diverse product offerings include scaled die-cast replicas of John Deere agricultural equipment and NASCAR stock cars, other licensed vehicle replicas, pre-teen toys, sports trading cards, racing apparel and
souvenirs, and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions(R), Ertl(R),Ertl Collectibles(R), American Muscle(TM), AMT(R), W. Britain(R), Press Pass(R), and JoyRide Studios(TM). The Company reinforces its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties including NASCAR, NHRA, John Deere, Harley-
Davidson, Case, Polaris, Honda, Caterpillar, Ford, GM, Chrysler, Texaco,Universal Studios, Warner Brothers, Hit Entertainment, Nintendo, Sega, and Electronic Arts. The Company's products are marketed through multiple channels of distribution, including mass retailers and specialty and hobby wholesalers and retailers, OEM dealers, and to corporate accounts for promotional purposes. The Company sells through more than 20,000 retail outlets located in North America, Europe, and Asia Pacific.
|
