Rapport Online Inc was founded as an outgrowth of many years of Internet marketing and Web site development experience. Building rapport is the best description we can think of for the power that Internet communications tools brings to doing business.
Rapport encompasses “branding.” Branding online is not achieved through advertising, it is achieved through experience and “buzz.” Think of the top brands that have been created online: Yahoo, eBay, Amazon, Google. None of these were built through significant early advertising campaigns. All were built because they delivered a very real, very cool service that people were excited about and passed on to others. The brands grew out of the experience. Advertising came later.
Rapport encompasses fitting in with the environment, harmony. As marketers from all disciplines have piled onto the Web, they try to create TV, radio and magazine-like Websites and advertising. The most successful marketers have taken the time to understand the dynamics of computer facilitated communications, search engines and e-mail to maximize the power of the medium.
