Rubicon Financial Incorporated is a development stage company that develops hot water dispensing systems in the United States. Its hot water dispensing systems would brew a cup of coffee, tea, hot chocolate, and soup on demand. The company was formerly known as Dial-A-Cup, Inc. and changed its name to ISSG, Inc. following its reverse merger with ISSG. The company further changed its name to Rubicon Financial Incorporated in September 2006. Rubicon Financial is based in Van Nuys, California.