| Unlike most traditional direct marketing agencies that attempt to creatively develop the "Big Idea" or apply a standardized approach to marketing problems, Targetbase relies on strategies derived from business intelligence to develop customized approaches to marketing opportunities. Building on a firm foundation of customer data, Targetbase designs and executes marketing programs that motivate customers to act and are profitable for our clients.
Targetbase has its headquarters in Dallas, Texas with an office in Greensboro, North Carolina. Founded in 1979, Targetbase today has approximately 190 employees and $450 million in annual billings. Targetbase is part of the Omnicom Group Inc.
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