New Sun Nutrition was formed late in 2003 when Dick Lamb, the co-founder and former President of the Balance Bar Company agreed to join the company to launch flavonoid health solutions that improve consumer health and performance. The company uses the latest scientific research to create innovative, great tasting functional foods, beverages, dietary supplements and ingredients. The proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.