the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.
Powered by data-driven algorithms and pricing intelligence data, REVV, the companyís yield optimization platform, has optimized more than 1 trillion ad transactions for more than 350 of the largest properties on the Internet and is expected to reach 500 billion RTB transactions by Q4 2010. The company received $18M in financing led by Clearstone Venture Partners in November of 2011.
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