Are there other buyer intent data providers available?
Yes, there are several other sources of buyer intent data beyond co-op and bid-stream data however they include options that are much more manual and time consuming. Some of these include:
First-party data: This includes data collected directly by companies from their own interactions with customers, such as website visits, email interactions, purchases, and more. It’s highly valuable because it’s specific to the company’s audience and behavior, but really this is data that can help fuel your sales to the next step with a tool like Lead411.
Third-party data providers: There are numerous third-party data providers that aggregate and sell data from various sources. These could include demographic data, behavioral data, intent data, and more. An example of this is a company called Owler, which shows company data like revenue, employee count and funding history. All advanced filters available in most b2b data providers.
Publisher data: Publishers often collect data on their audiences and can provide insights into user behavior and intent on their platforms. i.e. what is your email and we will send you this eBook. Again, this is included in Bombora and Lead411.
Social media data: Platforms like Facebook, Twitter, LinkedIn, and others provide data on user interactions, interests, and behaviors that can indicate buyer intent. Mainly B2C type of intent useful for consumer purchases.
Search engine data: Search engines like Google collect vast amounts of data on search queries, which can indicate user intent and interests. This is used mainly in paid ads through google, and can be very limited when trying to pinpoint certain customer personas. The audience building capabilities of Google are still very limited due to privacy laws, and cookie restrictions..
CRM data: Customer Relationship Management (CRM) systems contain valuable data on existing customers, including past purchases, interactions, and preferences, which can indicate future buying intent. Lead411 can keep track of this data buy looking into company trends and alerting on any growth opportunities or changes.
In comparison, buyer intent data can be a really useful tool if you take the time to understand it, utilize the correct topics for your business case and find useful ways to use the data to understand your customers buying journey. It really is all about the topics, if you align the topics you choose and keep them as precise and relevant, your results will show a much more accurate representation of companies that are interested in your services/solutions.
Most business professionals do a ton of due diligence with research before any kind of purchase will be made. If you can understand that, and help educate your potential customers during their research phase, you have the best possible opportunity to be considered as a finalist in the decision making process. The rest is up to your messaging and ability to make your product stand out amongst the competition.