Choose your Topics
Within the Lead411 platform, you can select topics that are specific to your business. These topics may include certain industry topics, competitor names, specific technologies etc. Once your topics are selected, (at least 5 to start - up to 25) your search results will show companies that are actively looking for solutions/services that you offer.
With thousands of Intent Topics and exclusive Bombora pricing, Bombora Intent with Lead411 enables you to get a pinpoint accurate view of what content your target audience is interested in, the companies that are researching the content, and the best employees to reach out to at a much cheaper price point than if you were to go directly to Bombora for Intent..
Taking the time to map out your Intent Topics will ensure your success for your marketing and sales processes. Doing so will ensure you:
1) Understand how to best use Intent for your Business practices
2) Determine which Intent topics to use for your specific marketing and sales campaigns.
3) Identify new growth opportunities through topics that include specific services/solutions you offer.
4) Identify churn of your customers if they are actively looking at alternatives, so you can address issues before they leave.
How much does Bombora cost?
*Bombora Intent data pricing starts at $2500 per seat as an add-on available to Enterprise Customers Only