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, evenThis year has been an unprecedented time for employers as they struggle to maintain a full workforce.  Some media outlets are calling it the Great Resignation as people are leaving their current jobs in search of better opportunities. New opportunities that...

Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings.  A buyer’s journey is usually a series of events over time, comparing solutions, doing research, and collecting...

It takes more than old-fashioned intuition to effectively gain insight from your leads in this day and age. With more tools available, and a growing pool of information readily available, it's  a daunting task to work through every lead that comes along. When the...

Keeping track of your current customers may seem easy, and more of an "inside sales team's" responsibility.  The truth is, it is not as easy as it appears.  As a sales contract moves through an organization, it can pass through many departments.  These departments may...

Quick Question, sorry to bother you, I am sure you are busy and I hope your well in the difficult times but are you the right person to talk to about extending your cars warranty? We have all experienced the common mistakes that B2B sales and marketing departments...

Odds are if your end of the year sales goals are coming up a bit short, it could have something to do with your preparation in the beginning of the year.  Sales pipelines are called pipelines for a reason, you need to turn the leads on early so they come out clients...

Sales and Baseball - It’s all about the Pitching A good pitcher in baseball is one of the most valuable players in the game. A pitcher can have an arsenal of fastballs, curveballs, sliders, knuckleballs, you name it, but If they don’t do their homework on the batters...

If you can’t identify how you are different from your competitors then you can’t grow as a company. The main ways to stand out from the competition depends on what problem you solve and how you solve it. A market research blog by Priority Metrics Group states that a...

You get a lead in that wants a quote, or is ready to learn more about your services/solutions?  Great!!! What are your next steps? Do you reach out immediately to strike when the iron is hot? Do you research the company so you can put your best foot forward? You...

It is no surprise that sales and marketing departments are seeing more and more budgetary restraints from companies this year.  Too many unknowns in the business world cause companies to pull back, run lean and ride out the storm.  However, if past recessions have...

Sales processes are changing.  As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line.  Companies that invested in conference heavy sales and marketing are now...

Summer time for sales can be exhaustive.  Reaching people becomes a battle of out-of-office vacation replies, voicemails and follow-up calendar reminders.  If you are doing some cold outreach, the tasks can be even more daunting.  It is not all bad news, however.  If...