The Lead411 Blog

  • Cropped shot of two businesspeople working analyzing data with intelligent marketing triggers

    How Intelligent Marketing Triggers are Eliminating the Tradition of Buying Lists

    by Jeremy Unruh | July 17, 2017

    Using Data to Grow Your Prospects More data is publicly available today than ever before, and this new information is helping marketers rethink their approach to sales. By analyzing data in an intelligent way, marketers create more targeted conversations, convert more prospects to customers, and eliminate the need to buy lists and blast information with intelligent marketing triggers. List Buying Traditional thinking about internet marketing creates a demand for an endless supply of new contacts. In the past, sales teams turned to list buying as a way to source new email addresses. List buying allows marketers to build up their […]

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  • Adding Urgency to a Sales Interaction

    by Jeremy Unruh | June 8, 2017

    Adjusting your sales pitch to include a sense of urgency can increase your close rates dramatically. When you get a hot lead, the first thing you want to do is call or email the prospect and close the sale. It’s fun and exciting to reach out and make the case why your product or service is the perfect fit for your customer. However, calling without a plan can be a recipe for disaster. Planning ahead, especially with the strategy of creating urgency and a deadline for your prospect is often the best strategy. Time and again, adding urgency to a […]

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  • The Power of Listening in Business

    by Jeremy Unruh | April 25, 2017

    The best sales people are those who listen, instead of dominating the conversation. You’ll discover the needs of your customer, dispel any concerns they have, and build a positive relationship that keeps people coming back to your company again and again. Ready to improve your sales with the simple act of listening? Here are a few tips to get your started. Benefits of listening in business Most customers buy because they have a need that your product fulfills. But pitching the product and going for the close as soon as possible leaves potential customers feeling pressured. Instead of doing all the […]

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  • Why we Think Data.com is Shutting Down

    by Jeremy Unruh | March 27, 2017

    Salesforce will soon be announcing the end of a partnership with Data.com.  Salesforce acquired Data.com (previously known as Jigsaw), the crowd-sourced data provider, back in 2010 but the relationship has been rocky from the beginning.  Salesforce support chat has mentioned that they will continue to sell data.com until August of 2017 but the partnership will end in August of 2018. It is unclear why the relationship is dissolving but we have some insight as to what could have been the cause of the break-up.   Inaccurate Crowd-Sourced Data   Data.com’s business model is highly dependent on users adding, exchanging and […]

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  • post-subscribe email autoresponder

    3 Tips For Building The Perfect Post-Subscribe Email Autoresponder

    by Jeremy Unruh | February 15, 2017

    Building the perfect post-subscribe email autoresponder is a step many businesses often overlook when it comes to lead conversion. Email autoresponses are almost an afterthought for many brands, mainly because they forget the power it could potentially wield to turn a browsing prospect into a loyal customer. However, following some easy tips when it comes to building the perfect post-subscribe email autoresponder will help turn that around, and ensure that prospects are able to become customers with ease. 1) Offer valuable content without wasting time Many customers lament about the arduous process of subscribing to emails, with many giving up […]

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  • outbound sales engagement

    Top Strategies For Effective Outbound Sales Engagement

    by Jeremy Unruh | January 31, 2017

    Businesses today have numerous avenues to announce their presence to potential clients. Social media and web content strategies have without doubt increased visibility in the highly competitive online marketplace. Targeted customers have so many options to choose from and therefore take their time before picking a particular company to engage. It can, therefore, be frustrating for a business just to sit and wait for the inbound sales. Here are the top strategies that can help you to meet your sales target through effective outbound engagement. Intelligent leads The days of Cold-calling hundreds of telephone numbers with the hope that one […]

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