Want to Learn About Lead Data?

In the competitive world of B2B marketing, reaching the right audience is crucial for success. While email marketing remains a powerful tool, the effectiveness of your campaigns heavily relies on the quality of your email list. Sending emails to invalid or unverified...

ChatGPT has gained incredibly quick popularity amongst marketing and sales pioneers looking for the next big thing to help reduce time in creating content, answering questions, and saving time.  As the technology continues to evolve and branch into new applications,...

Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales:...

Orbit's survey shows that only 22% of blogs produce good marketing results. And that figure has been declining steadily for the past three years. But why? Perhaps there's a lot of generalized advice in the content marketing industry, like "write for users, not Google"...

  Finding personal phone numbers can be a challenging task, especially if you do not have access to comprehensive databases or have a limited budget. While there are many free and paid services that claim to provide accurate phone numbers, it's essential to be...

Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings.  A buyer’s journey is usually a series of events over time, comparing solutions, doing research, and collecting...

It’s no mystery that leads need to be nurtured through the sales funnel in order to keep them warm and moving forward.  Colder leads need more time, as the intent of the relationship needs to be realized and formulated on both sides before a qualification can be...

What is the size of your potential market?  Who are these companies? Where can I find them?  These are all important questions for both new business entrepreneurs and established fortune 500 companies alike.  Measuring the TAM for your business helps determine a go-to...

You know buyer intent is important.  Successful companies are using it, and you want in.  So what are the first steps to get the most out of buyer intent data?  This brief overview will outline the best practices, tips and tricks to get the most out of your buyer...

, evenThis year has been an unprecedented time for employers as they struggle to maintain a full workforce.  Some media outlets are calling it the Great Resignation as people are leaving their current jobs in search of better opportunities. New opportunities that...

It takes more than old-fashioned intuition to effectively gain insight from your leads in this day and age. With more tools available, and a growing pool of information readily available, it's  a daunting task to work through every lead that comes along. When the...

Keeping track of your current customers may seem easy, and more of an "inside sales team's" responsibility.  The truth is, it is not as easy as it appears.  As a sales contract moves through an organization, it can pass through many departments.  These departments may...

Quick Question, sorry to bother you, I am sure you are busy and I hope your well in the difficult times but are you the right person to talk to about extending your cars warranty? We have all experienced the common mistakes that B2B sales and marketing departments...

Odds are if your end of the year sales goals are coming up a bit short, it could have something to do with your preparation in the beginning of the year.  Sales pipelines are called pipelines for a reason, you need to turn the leads on early so they come out clients...

Sales and Baseball - It’s all about the Pitching A good pitcher in baseball is one of the most valuable players in the game. A pitcher can have an arsenal of fastballs, curveballs, sliders, knuckleballs, you name it, but If they don’t do their homework on the batters...

If you can’t identify how you are different from your competitors then you can’t grow as a company. The main ways to stand out from the competition depends on what problem you solve and how you solve it. A market research blog by Priority Metrics Group states that a...

You get a lead in that wants a quote, or is ready to learn more about your services/solutions?  Great!!! What are your next steps? Do you reach out immediately to strike when the iron is hot? Do you research the company so you can put your best foot forward? You...

It is no surprise that sales and marketing departments are seeing more and more budgetary restraints from companies this year.  Too many unknowns in the business world cause companies to pull back, run lean and ride out the storm.  However, if past recessions have...