The Lead411 Blog

  • Shorten your Sales Cycle with Sales Triggers

    by Jeremy Unruh | July 9, 2018

    In today’s sales world, we are surrounded by time savers. Data is at our fingertips 24/7; we can share files with co-workers, have a video conference call with 12 people in 3 different states, and shorten work-flows with real-time messaging. One aspect of sales that has been traditionally slow, however, is the sales cycle. Companies battle internally with deciding on the right decision to make. Should we add this software, do I trust that this will benefit the company, do we have the budget? It is an understandable dilemma, as no organization wants to make a bad decision, but for […]

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  • Lead411 named a Leader for “Best ROI” by Real Users on G2 Crowd in the Sales Intelligence Category

    by Jeremy Unruh | April 17, 2018

    Lead411 has been identified as one of the best Returns on Investment, based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2 Crowd, the world’s leading business solutions review website. “Lead411 is excited to be listed as one of the best ROI platforms in the Sales Intelligence space!” exclaimed Lead411 CEO Tom Blue, “We are continually striving to give our customers the best data so they can continue to have success and quickly realize a return on investment with the Lead411 platform.” Lead411 achieved high scores on the “Which Sales Intelligence Software […]

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  • Lead411 and PersistIQ to Offer Premier Data + Sales Engagement Solution

    by Jeremy Unruh | February 7, 2018

    Integrated High Quality Lead Intelligence & Elegant Sales Automation to Provide a “one-stop-shop” for the mid-market SAN FRANCISCO–(BUSINESS WIRE)–SaaStr 2018-Marketing and Sales teams in the mid-market face daunting solution integration problems and a confusing number of choices. From CRM to email marketing, deploying an easy-to-use, high-quality solution has required custom integrations and endless support for updates. Nowhere has this been more painful than as it relates to access to high quality, well vetted data available directly inside an elegant and simple automated sales system. Lead411 & PersistIQ will integrate their market-leading solutions in Lead Intelligence & Sales Engagement to finally […]

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  • Lead411 Recognized as a Leader in the Colorado Tech Scene by G2 Crowd

    by Jeremy Unruh | January 9, 2018

    Lead411 has been identified as one of the best Colorado software tech companies, based on its high levels of customer satisfaction and likeliness to recommend ratings from real G2 Crowd users. Lead411 has received a 4.5 out of 5 star user satisfaction score across its 155 verified real-user reviews in the sales intelligence category. Users point to Lead411’s contact data availability (82%) and company data availability (85%) as its two top-rated features.. Lead411 was also named a High Performer in G2 Crowd’s Fall 2017 Sales Intelligence Grid Report. The state of the Colorado tech report recognized Lead411 and 23 other […]

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  • Woman looking at new hiring trends on a tablet in an office

    How Using Hiring Trends Can Lead to New Sales Opportunities

    by Jeremy Unruh | October 12, 2017

    Prospecting for new clients is perhaps the most challenging and yet most crucial task in any business. Without viable leads, a business will soon fail. Here at Lead 411, we know a thing or two about prospecting for hot leads, and we have multiple ways of notifying you when a business is primed to buy new products and services. One way you can find out if a company is ready to buy is by examining their hiring trends. Why do hiring trends matter? Hiring trends are considered a sales trigger. A sales trigger is an event or occurrence that creates an opening for marketing or […]

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  • Understanding Brand Positioning: How to Make Your Marketing Work For You

    by Jeremy Unruh | September 6, 2017

    The first step in creating effective marketing messages is to clearly identify your company’s brand positioning. All too often, a company isn’t clear on exactly what it does best, which can leave potential customers confused. Understanding the three different brand positions, and how to clearly define which position your company offers, can help you attract new customers quickly and efficiently. Cost Leader Companies who choose the Cost Leader brand position promise to offer customers the lowest price. This position is a good fit for brands who specialize in logistics and operational effectiveness. Wal-Mart is a well-known brand that effectively positions […]

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