The Lead411 Blog

  • Lead411 and PersistIQ to Offer Premier Data + Sales Engagement Solution

    by Jeremy Unruh | February 7, 2018

    Integrated High Quality Lead Intelligence & Elegant Sales Automation to Provide a “one-stop-shop” for the mid-market SAN FRANCISCO–(BUSINESS WIRE)–SaaStr 2018-Marketing and Sales teams in the mid-market face daunting solution integration problems and a confusing number of choices. From CRM to email marketing, deploying an easy-to-use, high-quality solution has required custom integrations and endless support for updates. Nowhere has this been more painful than as it relates to access to high quality, well vetted data available directly inside an elegant and simple automated sales system. Lead411 & PersistIQ will integrate their market-leading solutions in Lead Intelligence & Sales Engagement to finally […]

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  • Lead411 Recognized as a Leader in the Colorado Tech Scene by G2 Crowd

    by Jeremy Unruh | January 9, 2018

    Lead411 has been identified as one of the best Colorado software tech companies, based on its high levels of customer satisfaction and likeliness to recommend ratings from real G2 Crowd users. Lead411 has received a 4.5 out of 5 star user satisfaction score across its 155 verified real-user reviews in the sales intelligence category. Users point to Lead411’s contact data availability (82%) and company data availability (85%) as its two top-rated features.. Lead411 was also named a High Performer in G2 Crowd’s Fall 2017 Sales Intelligence Grid Report. The state of the Colorado tech report recognized Lead411 and 23 other […]

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  • Woman looking at new hiring trends on a tablet in an office

    How Using Hiring Trends Can Lead to New Sales Opportunities

    by Jeremy Unruh | October 12, 2017

    Prospecting for new clients is perhaps the most challenging and yet most crucial task in any business. Without viable leads, a business will soon fail. Here at Lead 411, we know a thing or two about prospecting for hot leads, and we have multiple ways of notifying you when a business is primed to buy new products and services. One way you can find out if a company is ready to buy is by examining their hiring trends. Why do hiring trends matter? Hiring trends are considered a sales trigger. A sales trigger is an event or occurrence that creates an opening for marketing or […]

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  • Understanding Brand Positioning: How to Make Your Marketing Work For You

    by Jeremy Unruh | September 6, 2017

    The first step in creating effective marketing messages is to clearly identify your company’s brand positioning. All too often, a company isn’t clear on exactly what it does best, which can leave potential customers confused. Understanding the three different brand positions, and how to clearly define which position your company offers, can help you attract new customers quickly and efficiently. Cost Leader Companies who choose the Cost Leader brand position promise to offer customers the lowest price. This position is a good fit for brands who specialize in logistics and operational effectiveness. Wal-Mart is a well-known brand that effectively positions […]

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  • Trigger data showing a group of business people connected to a robot, wires coming out from their brain, exchanging information with the machine, EPS 8 vector illustration

    How Recruiting Trigger Data is Fueling Staffing Industries

    by Jeremy Unruh | August 15, 2017

    As a recruiter in a large company, you already know the challenges in finding the perfect candidates to hire in each department. Perhaps you’ve gone through a lot of turnovers over the last few years simply because you didn’t do well enough in vetting the candidates you interviewed. If you’re still doing this, it’s time to start using intelligence data in your company. To find and fill positions, trigger data does more than just find information on potential employee leads. It can help you mine data when you need to receive funding or when releasing an IPO. Finding Fresh Contacts […]

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  • Cropped shot of two businesspeople working analyzing data with intelligent marketing triggers

    How Intelligent Marketing Triggers are Eliminating the Tradition of Buying Lists

    by Jeremy Unruh | July 17, 2017

    Using Data to Grow Your Prospects More data is publicly available today than ever before, and this new information is helping marketers rethink their approach to sales. By analyzing data in an intelligent way, marketers create more targeted conversations, convert more prospects to customers, and eliminate the need to buy lists and blast information with intelligent marketing triggers. List Buying Traditional thinking about internet marketing creates a demand for an endless supply of new contacts. In the past, sales teams turned to list buying as a way to source new email addresses. List buying allows marketers to build up their […]

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