• Lead411 awarded Best R.O.I by customers via G2Crowd for Sales Intelligence Data

    by Jeremy Unruh | April 7, 2020

    Lead411 has been recognized as the best estimated R.O.I by customers via G2Crowd. In addition, Lead411 was recognized in several categories including “Users Most Likely to Recommend”, “Fastest Implementation”, “Easiest Setup” and overall “High Performer” in the category of Sales Intelligence Data.

    It is always exciting to see where we stand up against our competition from customers that have experience using various data platforms.” commented Tom Blue, CEO of Lead411, “It is our commitment to provide the most accurate and comprehensive data set in the market place and when our customers recognize our efforts, we know we are taking steps in the right direction.

    Lead411 achieved multiple awards via G2Crowd through verified customer reviews, using real-time data.

    Here are the awards that Lead411 achieved for the Spring of 2020 in the category of Sales Intelligence.

      • Leader Overall
      • Best Estimated R.O.I. Mid-Market
      • Users Most Likely to Recommend Mid-Market
      • Fastest Implementation Mid-Market
      • Easiest Setup Small Business
      • High Performer Overall
      • High Performer Mid Market
      • High Performer Small Business

    Learn more about what real users have to say (or leave your own review of Lead411 Platform) on G2 Crowd’s Lead411 review page!

    Recently, Lead411 has created several new and affordable subscription options including our Starter Subscription starting at $37.50/month and a new Freemium Subscription which offers 30 free unlocks each month.

    You can view our Pricing Page for more info Here.

    You can start your Freemium Account Here.

    About Lead411

    Lead411 offers a B2B Lead Intelligence software platform that provides corporate and contact context to sales and marketing teams in order to increase their lead identification and conversion rates. Lead411’s verified list development technology can turbo-charge your marketing programs with high quality target lists that are more accurate and reliable than those acquired by traditional methods. With Lead411 customers get accurate contact information and a well-rounded view of their prospect’s business so they can identify the best opportunity to pitch and close deals.  Schedule a Demo Here.

    About G2 Crowd

    G2 Crowd, the world’s leading business solution review platform, leverages more than 381,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2 Crowd’s site to gain unique insights.


  • The New Sales Funnel – What Can Fuel your B2B Pipeline in 2020?

    by Jeremy Unruh | March 24, 2020

    Sales processes are changing.  As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line.  Companies that invested in conference heavy sales and marketing are now allocating budgets toward online resources like outbound prospecting and virtual conferences.

    According to a recent survey from Topo,

    • 63% of B2B companies are moving to digital conferences/events
    • 54% of B2B companies are increasing webinars/video calls
    • 46% of B2B companies are increasing their outbound prospecting

    Just make sure you turn off the video if your going to the bathroom…LOL

    Last month, we highlighted our top 20 Growth Hack Tools to Improve your Pipeline in 2020.  On our list their were several companies like join.me and Xtensio that specialize in helping companies create webinars and conduct video calls to connect with prospects digitally.  The goal of our list was to highlight those growth hack tools that were designed for productivity at an affordable price point.  While we don’t have a lot of knowledge of the digital conference world, we do know about data.

    What we Have Noticed…

    As the majority of the B2B workforce has moved into the home office, new trends have evolved in the data world.  Here are some things that we have noticed recently about the way B2B companies are connecting to prospects:

    • Our customers are utilizing more mobile direct dials to connect with prospects via mobile phone and SMS.
    • Our customers are creating more SMS cadences with the Reach email/SMS cadence tool.
    • Sales Trigger data i.e. hiring trends, funding, and new locations are revealing companies that are on a continued growth path.  These are the best companies to reach out to.

    Lead411 is here to help as you navigate through shifting pipeline initiatives.  If you want to ramp up your outbound prospecting, we have affordable solutions that start at $50 month-to-month with no commitment.  If you have more questions you can check out our Growth Hack your Sales Pipeline Webinar Here.

  • Predictive Analytics and the Sales Process

    by Jeremy Unruh | October 21, 2016

    Though many modern marketers and business executives have heard of and understand terms like data analysis, big data, data mining, predictive analytics, and the like; there are still many professionals that have heard the terms, yet don’t understand them.

    However, predictive analytics is something that all professionals should strive to understand.

    Predictive analytics can offer businesses a simple way to increase revenue while decreasing risks and costs.

    Predictive analytics is the use of data gathered through:

    • Machine learning,
    • Statistics,
    • Data mining, and
    • Modeling

    … to clarify what has happened in the past. In theory, studying these patterns can predict future behaviors in many cases. However, some experts believe that predictive analytics still aren’t an exact science. Harvard professor Gary King believes that,

    “statistical prediction is only valid in sterile laboratory conditions, because the number of environmental variables and human responses to those variables is inherently unpredictable.”

    However, criticism aside, results speak for themselves.

    Businesses in dozens of industries are seeing results from the study of predictive analytics. It seems studying data can support some degree of future buying behavior and decision-making, though maybe not all.

    In addition, as technology becomes more proficient, predictive analytics programs gain increased speed and ability to carry out projects.

    A Modern Tool that Greatly Improves the Traditional Sales Process

    Most sales professionals are familiar with the traditional sales process. It typically consists of steps like:

    • Gaining product knowledge,
    • Prospecting,
    • Approaching,
    • Assessing needs,
    • The presentation,
    • The close, and
    • The follow-up

    Predictive analytics improves just about every step of the traditional sales process except the first step of gaining product knowledge. That, the sales professional will have to complete on his or her own. However, predictive analytics:

    • Gives sales professionals incredible insights on who their best prospects are likely to be,
    • Gives them tips about the most effective ways to approach prospects,
    • Helps them assess a potential client’s needs even before the approach,
    • Tells them what presentation methods will work best with each potential client,
    • Helps them understand when and how to close a sale, and
    • Does a great deal to automate, yet personalize the follow-up process.

    In addition, predictive analytics helps marketing and sales teams work hand-in-hand when it comes to making contact with prospects and nurturing leads.