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Why Verified Emails Matter More Than You Think

Why Verified Emails Matter More Than You Think

by Jeremy Unruh | Jun 3, 2025 | Blog, Sales and Marketing

Why Verified Emails Matter More Than You Think Access to contact data is everywhere. But what separates successful outreach from wasted effort isn’t the size of your list—it’s the accuracy of the emails on it. You can have access to 100 million contacts. But if you...
How Growjo and Lead411 Make B2B Prospecting Smarter

How Growjo and Lead411 Make B2B Prospecting Smarter

by Jeremy Unruh | May 27, 2025 | Blog, Sales and Marketing

How Growjo and Lead411 Make B2B Prospecting Smarter If you’re using Growjo to discover high-growth companies, there’s one tool that makes it even more powerful: Lead411. While Growjo helps identify fast-growing businesses based on hiring trends, funding,...
What in the World Is a Go-To-Market Strategy? (And Why ZoomInfo Is Butchering the Term)

What in the World Is a Go-To-Market Strategy? (And Why ZoomInfo Is Butchering the Term)

by Jeremy Unruh | May 13, 2025 | Blog, Sales and Marketing

What in the World Is a Go-To-Market Strategy? (And Why ZoomInfo Is Butchering the Term) Introduction: What Is a GTM Strategy? If you’ve ever Googled “What is a GTM strategy?”, you’ve likely been hit with a barrage of vague definitions, corporate buzzwords, and sales...
The Best (and Worst) B2B Data Providers for Direct Dials in 2025

The Best (and Worst) B2B Data Providers for Direct Dials in 2025

by Jeremy Unruh | May 8, 2025 | Blog, Sales and Marketing

The Best (and Worst) B2B Data Providers for Direct Dials in 2025 Let’s be blunt: most B2B data providers are failing you when it comes to accurate direct dial phone numbers.  They may entice you during a trial with data they vet to make sure it’s accurate, but...
The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act

by Jeremy Unruh | Apr 29, 2025 | Blog, Sales and Marketing

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. The real differentiator now? Intent data utilizing...
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