ZoomInfo Review: Is It Still the King of B2B Data in 2025?

ZoomInfo has long positioned itself as the gold standard in B2B data. From real-time buyer intent to detailed org charts, it promises everything a sales or marketing team could want. But is it still worth the steep price tag in 2025? And are there better options out there?

In this breakdown, we’ll explore ZoomInfo’s strengths, weaknesses, ideal users, pricing—and most importantly, how it stacks up against faster-moving competitors like Lead411.

Table of Contents

• What is ZoomInfo?
• What Problems Does It Solve?
• Key Features
• Who Is It For?
• ZoomInfo Pricing
• Where ZoomInfo Falls Short
• 10 Best ZoomInfo Alternatives (2025)
• FAQs

What is ZoomInfo?

ZoomInfo is a B2B intelligence platform that provides access to millions of company and contact profiles, buyer intent data, technographics, org charts, and advanced segmentation tools. It integrates with CRMs like Salesforce and HubSpot, and powers outbound prospecting, account-based marketing, recruiting, and more.

What Problems Does It Solve?

• Lack of contact insights: ZoomInfo helps you identify the right people at the right companies, fast.
• No visibility into buyer behavior: Intent signals show which companies are actively researching your solution.
• Disorganized lead lists: Clean, enriched, segmented data ready for sales or marketing teams.
• Disconnected tools: Deep integrations keep everything flowing between ZoomInfo and your CRM/marketing stack.

Key Features

• Contact & company database: Over 100M+ professional profiles and millions of businesses, verified regularly.
• Buyer intent data: Get alerts when companies are researching relevant keywords or topics.
• Technographics: See what tools and software companies already use.
• Org charts: Visualize reporting structure and team roles at your target accounts.
• Engage automation: Sales engagement platform with email and call sequencing (additional fee).

Who Is ZoomInfo For?

• Enterprise sales teams: Need deep data and integrations to run large-scale ABM and SDR campaigns.
• Marketing teams: Want to identify in-market accounts and launch intent-driven campaigns.
• Recruiters: Sourcing candidates from large orgs with specific job functions.
• RevOps & GTM teams: Rely on precise targeting, segmentation, and sync with tools like Salesforce and Marketo.

ZoomInfo Pricing

ZoomInfo doesn’t offer public pricing, and most users report needing to speak with sales reps for a custom quote. Plans typically start at several thousand dollars per year, with costs scaling based on feature sets, number of seats, data usage, and integrations.

Key features like Engage (sales automation) or Intent data often cost extra. Annual contracts are common, and exiting them early can be difficult.

Where ZoomInfo Falls Short

• High cost: Especially for startups or small teams—expect five-figure contracts for full functionality.
• Long contracts: Most customers are locked into 12-month (or longer) deals with limited flexibility.
• Overlapping or outdated data: Despite frequent updates, users still report inaccuracies or duplicate entries.
• Complex UI: Steeper learning curve for smaller teams or new users.

10 Best ZoomInfo Alternatives (2025)

1. 1. Lead411 – Best Overall Alternative

   Lead411 offers verified B2B contacts, real-time intent triggers, and direct dials—all in a flexible, no-surprise pricing model. Unlike ZoomInfo, Lead411 doesn’t require a long contract and offers unlimited search options. Plus, their customer service is top-notch.

2. 2. Apollo.io

   Combines sales engagement tools with a deep database. Best for SMBs and mid-market teams who want prospecting + outreach in one tool.

3. 3. Cognism

   GDPR-compliant contact data platform with global coverage and verified phone numbers. Great for international prospecting.

4. 4. SalesIntel

   Human-verified contact data, strong compliance standards, and powerful integrations. Pricing is premium but worth it for accuracy.

5. 5. UpLead

   Affordable option for verified contact data. Lacks some of ZoomInfo’s depth, but offers clean UI and solid support.

6. 6. Seamless.AI

   Large contact database with AI-powered enrichment. Watch out for hidden usage limits and varied data quality.

7. 7. Lusha

   Excellent for individuals doing manual prospecting. Easy-to-use Chrome extension, limited features for scaling teams.

8. 8. Clearbit

   Ideal for marketing enrichment and lead scoring. Works great with inbound automation tools like Segment and HubSpot.

9. 9. Hunter.io

   Lightweight and email-only, but perfect for verifying contact formats and building targeted outreach lists.

10. 10. InfoUSA (Data Axle)

    Older platform, but still used for large-scale list building. Great for traditional industries or direct mail targeting.

ZoomInfo FAQs