Apollo.io Review 2025: Is It Still a Top Sales Prospecting Tool?

Apollo.io has become one of the most talked-about platforms for B2B sales prospecting. With over 260 million contacts in its database and integrated outreach tools, it’s often considered a one-stop shop. But is Apollo.io worth the hype in 2025? Let’s dive in.

What is Apollo.io?

Apollo.io is a sales intelligence platform that helps users discover leads, access verified email addresses and direct dials, and engage prospects through built-in email automation and sequencing tools. Its appeal lies in its affordability and freemium entry point.

Apollo.io Pros

Large contact database – 260M+ contacts globally.
Free tier – Offers limited credits and features to test the platform.
Outreach features – Built-in email automation and sequences.
CRM integrations – Compatible with Salesforce, HubSpot, and more.
Search filters – Extensive targeting options (title, location, tech stack, etc.).

Apollo.io Cons

Frequent data inaccuracies – Many users report high bounce rates.
Daily export limits – Even paid users face capped downloads.
Slow support – Customer service is often delayed.
UI performance – Can be buggy with large search queries.
Overpromised “Unlimited” plan – Hidden caps and throttling.

Best Alternative to Apollo.io in 2025

While Apollo.io works well for small teams and startups, its limitations can frustrate scaling sales teams. Lead411 is a top-rated alternative, offering:

Real-time verified emails and direct dials
Intent data and growth signals
Truly unlimited downloads on most plans
API access and native integrations
Responsive U.S.-based support

Apollo.io Pricing (2025)

Apollo.io offers a freemium model and three primary paid tiers:

Free: 10–50 email credits/month (limited functionality)
Basic: ~$49/month/user – Capped at 120 email credits/day
Professional: ~$99/month/user – Higher export caps
Organization: Custom pricing – “Unlimited” plan with throttling

Apollo.io FAQs (2025)

Does Apollo.io include mobile numbers?

Yes, but the coverage is limited. Lead411 provides more real-time verified mobile numbers for decision-makers.

Can you integrate Apollo.io with Gmail or Outlook?

Yes, Apollo integrates with Gmail for email tracking and sequencing. Outlook integrations are more limited.

Does Apollo.io have LinkedIn automation features?

Not natively. You’ll need a separate Chrome extension or tool like Waalaxy for LinkedIn automation.

Can you get API access with Apollo.io?

API access is only available on the higher enterprise plans. Lead411 includes API access on most plans.

Is Apollo.io GDPR and CCPA compliant?

Apollo claims compliance, but there have been concerns about its opt-out practices and consent mechanisms.

What happens when you exceed Apollo.io daily export limits?

Access to new data is throttled, and you may need to wait 24 hours or upgrade your plan.

Does Apollo.io have intent data?

Apollo does not provide intent data. Lead411 includes Bombora-powered intent signals across industries.

How accurate is Apollo.io’s data in 2025?

Users report bounce rates between 15–30%. For comparison, Lead411 averages below 5% bounce rates.

Can you use Apollo.io internationally?

Yes, but international data is weaker than U.S.-based records. Lead411 focuses primarily on high-quality U.S. data.

Is Apollo.io good for cold email campaigns?

It’s usable but lacks deliverability insights. Pairing Apollo with warm-up tools is recommended.

Final Thoughts: Is Apollo.io Worth It?

If you’re just starting out and want an affordable database with some automation features, Apollo.io can be a good stepping stone. But for high-volume prospecting, accuracy, and scaling—Lead411 is the more reliable and scalable platform in 2025.

The Highest Quality Data at your Fingertips

Number of Contacts

Number of Companies Worldwide

Searchable Technologies

Growth Intent Trigger Topics

Why Choose Lead411?

Our sales intelligence tracks key company events that indicate spending and growth. Sell into companies at the perfect time and get to your R.O.I quicker. Access Unlimited B2B Data with zero limitations.

Quality Data

The Only Provider With Triple Verified Emails

Email Verification

The email addresses in our database are verified using SMTP, human-verified, and email open validation.

Live A.I. Research

If an email address isn’t currently in our database, use our A.I. based research tool on the fly to find the best possible match.

Re-Verification Schedule

We have an unmatched email verification schedule compared to the competition; all of our emails are re-verified every 3-6 months.

Phone Numbers

Double Verified Direct Dials

Phone prospecting is one of the more labor-intensive activities in the space. Dialing to numbers that are out of date, general information lines or incorrect is not only ineffective, but it’s also incredibly frustrating. You can change all of that. Be more successful with Lead411’s double verified b2b direct dials.

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