Clay is an adaptable and automated prospecting platform, allowing sales, growth, and market teams to build incredibly tailored workflows of leads with the help of hundreds of sources of live data at all times. Clay, with its renowned spreadsheet-style platform and no code, helps teams tap into firmographic, demographic, and technographic insights even without engineering support and extra tools.

With Clay, users can merge APIs, lead enrichment services, web scraping, and AI research to build dynamic lead lists that update automatically. This enables teams to find target accounts, discover new buying motives, and personalize outreach at scale. AI agents on Clay’s platform can evaluate websites, summarizerecent news, gauge product fit, and even craft messages tailored to each individual lead attribute.

Clay connects with CRM and sales engagement tools such as Salesforce, HubSpot, Outreach, and Salesloft, allowing users to automatically import enhanced data into their existing workflows. Clay serves as an overarching “prospecting engine” for revenue teams seeking to optimize intricate lead scoring logic or multi-source enrichment, automating what was once accomplished by various software systems and manual data processing.

Through integration of enrichment, research automation, and customized workflow logic, Clay assists teams in discovering better leads, automating manual tasks, and achieving hyper-personalization in outreach, making it an effective platform for scaling an outbound program.