Persana is an AI-powered sales automation platform that helps teams find leads, enrich data, and launch personalized outreach—all in one place. Instead of relying on multiple tools for data, intent signals, and messaging, Persana centralizes everything into a single workflow, making prospecting faster and far more efficient.

The platform pulls from a wide network of aggregated data sources, giving users access to millions of contacts enriched with firmographic, technographic, and real-time trigger insights. Persana’s AI automatically builds targeted lead lists, interprets buying signals, and generates tailored outreach, allowing sales teams to engage prospects at the right moment with messaging that resonates.

With automation at its core, Persana removes much of the manual work involved in outbound. Teams can launch multi-channel campaigns, sync data into their CRM, and maintain clean, updated records without heavy lifting. Whether you’re scaling outbound for the first time or optimizing a mature sales process, Persana provides a streamlined, AI-driven engine to accelerate pipeline growth.