SyncGTM is built for teams that want Clay-level enrichment power without paying Clay-level prices or hitting feature walls on every plan. It pulls from 40+ enrichment data sources using waterfall logic — cascading across providers until it finds a verified match — which gets you significantly better coverage than any single-source tool. Pricing starts at free (100 credits/month), then jumps to $99/month for the Starter plan, making it accessible whether you’re testing the waters or already running a real outbound motion. You get more than just enriched contacts. SyncGTM bundles a visual workflow builder, AI research agents, an AI web scraper, real-time buying signals (hiring, funding, tech stack changes, job changes), an Enrichment MCP for AI tool integration, and 2-way HubSpot and Salesforce sync. CRM integrations, webhooks, and AI agents are included from the entry-level paid plan — not gated behind a $400/mo upgrade like some competitors.

What’s good:

40+ waterfall enrichment sources in one platform — no need to juggle separate Apollo, Hunter, and ZoomInfo subscriptions.
Free plan with 100 credits/month so you can actually test the workflow before committing.
Native 2-way HubSpot and Salesforce sync, plus outbound integrations with Instantly and Smartlead, included on every paid tier.
Real-time buying signals (web intent, funding rounds, hiring surges, tech stack shifts) baked in — not a separate product.
Enrichment MCP and CLI make it easy to plug into AI agents and custom pipelines.
Flat, transparent monthly pricing with no per-seat costs and unlimited users on every plan.
And what’s not as strong:

Credit-based pricing means heavy phone enrichment can burn through allowances fast.
The Free and Starter tiers cap rows-per-table and workspaces, so high-volume operators will outgrow them quickly.
White-glove support and dedicated GTM hours only kick in on Business ($649/mo) and Enterprise.
Annual billing saves 10%, but monthly is the default starting point.
Who gets the most value? B2B sales, RevOps, agency, and GTM engineering teams that want waterfall enrichment, signals, and CRM automation in one platform — without paying Clay’s Growth-tier prices to unlock basic features.

Pricing: Free plan ($0, 100 credits/month). Starter is $99/month (2,000 credits). Pro is $249/month (10,000 credits, unlimited workspaces and tables). Business is $649/month (50,000 credits plus white-glove support). Enterprise is custom. Annual billing saves 10% across all paid tiers.