Big data is this generation’s telephone. It changes everything about our lives, from the regulations we live with, to the charities we support, and even the products we buy. Particularly, big data has revolutionized the way companies think of potential customers. Instead of trying to pull them to the product, companies can put the product where consumers are. Information is the most powerful force in advertising.
If you’re looking for ways to build your customer pool and convert leads into sales, you need to look at what Big Data practices can do for you. Think about how these three strategies could fundamentally revolutionize the way you market and sell.
1) Meet your customers where they are
Your customers no longer need to rely on your company’s advertising to learn about your product. A quick search can put them in touch with all the reviews, comparisons, and information they could want to know. They don’t have to worry about whether or not advertisement is telling the truth. They’re confident in the results of their own research.
Powerful predictive tools can show what customers who are considering your product will look for. Using search algorithms, you can know where your customers are getting information from, and then be there to meet them in those spaces. You can bolster your credibility with potential customers while ensuring they get accurate, honest information about your products and services.
2) See changes in customer behavior as they happen
It’s a nightmare scenario for business owners to suddenly start losing clients. Tracking down the source of the problem is like finding a leaky pipe underwater. Is it marketing? Is it service? Is it pricing? It could be anything, and there’s not time to tinker and figure out. It’s a guessing game where a wrong answer could mean the end of your business!
Big data aims to fix that problem. Seeing in real-time the changes that are occurring in sales patterns can help isolate causes. If a big jump in sales corresponds with a new e-mail campaign, you can see how much of it is coming from the e-mail campaign and how much is changing somewhere else. You can diagnose problems before they get bigger, and ramp up successful efforts before they lose momentum.
3) Build and train your team
It may be hard to isolate what parts of the customer experience are most or least successful at converting leads. Maybe your team has a weakness in retention, but excels in initial conversion. Big data can help diagnose where the weaknesses are with granular precision. If you have a few agents who aren’t “morning people,” but start rocking at 3 pm, big data can show you that.
The data revolution is coming to your industry, and the only question is if you’ll be leading the charge or playing catch-up. Ready to take the big data plunge? Contact us to start filling your sales pipeline, today!