Prospecting for new clients is perhaps the most challenging and yet most crucial task in any business. Without viable leads, a business will soon fail. Here at Lead 411, we know a thing or two about prospecting for hot leads, and we have multiple ways of notifying you when a business is primed to buy new products and services. One way you can find out if a company is ready to buy is by examining their hiring trends.
Why do hiring trends matter? Hiring trends are considered a sales trigger. A sales trigger is an event or occurrence that creates an opening for marketing or sales opportunity.
Surprisingly, explosive hiring trends can tell you several things. Here are some situations that may result from high hiring trends within a company.
- The company is experiencing change of leadership such as a new CEO or another high-ranking executive
- The company is undergoing expansion of products, clients, or has new funding
- There’s been a change in strategy or positioning
- Revenue growth or employee decline
All of these situations could mean that a company or prospects within a company are situated to buy. Did you know that new decision makers at 10x more likely to purchase new products and funded companies are 8x more likely to respond to your emails?
It makes, even more, sense to focus your prospecting activities on companies that have an upward trend in hiring.
Hiring trends are just one example of trigger events; there are many others and Lead 411’s services are primed to notify you of all optimal trigger events.
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