n8n is an open-source workflow automation platform, catering to teams in need of effortlessly linking their tools, moving their data, and automating complex workflows with minimal engineering efforts. Classifying n8n as an alternative to Zapier/Make would be an underestimation, considering its unparalleled versatility, allowing sales, marketing, and operational teams to set up customized workflows, triggered events, and multi-step processes within their favorite systems.

Fundamentally, what makes n8n so powerful is its drag-anddrop workflow editor, paired with strong integrations of CRMs, communications platforms, databases, enrichment services, and APIs. The workflows may include actions such as lead enrichment, contact sync, send outreach sequence, define data quality, and/or customized routing logic—all within one platform. Since code-level extensions in n8n are possible, developers can provide their own code, create an HTTP request, and automate anything that is connected to an API.

The revenue teams find n8n highly useful in knitting together their sales stacks, which may be fragmented. The platform can automatically clean up data before it reaches the CRM, add extra information to contacts based on various sources, identify leads with intent signals, allow tracking of leads, and make sure all systems are in sync in real time. The self-hosting feature of the platform can be very appealing to revenue teams.

Through its strength in automation, scalability, and lowering costs, n8n empowers organizations and automates business processes, allowing sales and ops teams to move from administrative tasks to revenue generation.