6Sense is one of the top revenue intelligence and account engagement platforms that assist sales, marketing, and revenue teams in identifying and engaging with accounts that are most likely to be converted. 6Sense uses AI insights and predictive analytics to identify hidden revenue avenues and make organizations’ go-to-market strategies optimal.

Teams can identify in-market accounts, forecast buying behaviors, and execute personalized campaigns with 6sense. The integration of 6sense with CRM, marketing automation, and enrichment platforms enables sales and marketing teams to send triggered messages, align accounts, and coordinate all efforts in the revenue-function ecosystem.

One of the major advantages of 6sense is its predictive analytics and insights, which are AI-powered and allow organizations to predict buying signals and concentrate their efforts and resources on those accounts with high probabilities of converting into revenue channels. Having analyzed its benefits, here are some uses of 6sense, classified into sales and marketing.

Leveraging AI, intent data, and integration, 6sense enables organizations to accelerate pipeline expansion and enhance conversion, all without having to guess and research accounts by hand.