Bombora specializes in B2B intent data and assists sales and revenue functions in understanding which companies are actively searching for products, services, or solutions. Based on their analysis of B2B websites, Bombora sends notifications regarding potential buyers so that sales teams can take immediate action and boost pipeline growth.

The type of data Bombora offers is primarily used in account-based marketing, lead scoring, and predictive analytics to identify those “in market” for particular solutions. The in-market data can then be integrated with various software, such as CRM, market automation, and enrichment services, to enable campaigns and align sales and market efforts.

One of its main advantages is its ability to be quite granular and accurate, allowing organizations to see what is trending among their target accounts and providing insight into more strategic prospecting, segmentation, and decision-making. Whether it be prospecting, messaging, or discovering new markets, Bombora delivers insights that fuel revenue.

Through the integration of deep intent data, Bombora helps organizations discover new business opportunities and enhance their engagement approaches, and thus, achieve optimized growth in revenue without guesswork.