12 SMS/TextingStatistics For The Modern SDR
Below is a collection of statistics from various studies that add evidence to SMS/Texting as a viable and consistent outreach tactic:
-
-
Across markets, mobile’s use is becoming more commonplace. 52% of business leaders in North America said it’s already a major disruption in their industry ³
-
The use of text messages at work has increased 62% since 2014 ¹
-
61% of people recommend contacting them by text message at work ¹
-
95% of texts from businesses are read within 3 minutes of being sent ¹
-
People will definitely see what you send them — SMS open rates are as high as 98% ³
-
The average response time for a text message is only 90 seconds ²
-
Stats show that 73% of businesses expect their SMS marketing budgets to increase in the next year ³
-
Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones ³
-
85% of customers prefer receiving text messages over a phone call or email. ³
-
More people send text messages than own personal computers or landline telephones ³
-
67% of people would rather text with a business about appointments and scheduling than by email or phone ²
-
29% of businesses believe SMS campaigns sent between 9 a.m. and noon or noon and 3 p.m. are the most effective. ²
-
(https://resources.insidesales.com/texting-in-sales/ ¹)(https://learn.g2.com/sms-marketing-statistics ²)(https://www.slicktext.com/blog/2018/11/44-mind-blowing-sms-marketing-and-texting-statistics/ ³)
Recent Posts
Growth Intent and Lead Scoring Combined give Sales Teams a Huge Advantage
It’s no mystery that leads need to be nurtured through the sales funnel in order to keep them warm and moving forward. Colder leads need more time, as the intent of the relationship needs to be realized and formulated on both sides before a qualification can be...
Apollo Competitor – Lead411 vs. Apollo
Apollo Competitor Lead411 - an in-depth side-by-side comparison Sales and marketing processes are complex, and having a reputable data provider shouldn’t be. A solution that provides accurate data, fueled by features like intent and cadence technology, are a must to...
Uplead Competitor – Lead411 vs. Uplead
Uplead Competitor Lead411 - an in-depth side-by-side comparison Reputable data providers are hard to find these days. Some companies make empty claims about data accuracy, and customers don’t learn the truth until after the contract is signed and the platform reveals...