5 Tips For a Better Outbound Email Campaign
1) Personalize your email
People love feeling special, so make that marketing email special. When you personalize your email, don’t just use Hi . Personalize it with as much information as you can, like congrats on your new position if they were recently promoted or I see just closed another round of funding. It shows you did your homework and your reader will respond by clicking your links.
2) Have a clear action item
Speaking of what you want your reader to do with your marketing email, have a plan for that. Don’t waste your reader’s time with pointless text. Give them a way to interact with your company, like clicking for a free download, using a new coupon code, or taking a fun survey on your website. Give them something fun and/or useful in exchange for their time.
3) Be a real person
When you send out a marketing email, make sure the address it comes from contains a person’s name instead of some cold, impersonal business word. You want your reader to connect with you on that individual level, and you can’t do that hiding behind info@yourcompany.com.
4) Say what you mean and mean what you say
A big part of a successful email marketing campaign is helping your target market to trust you. To build trust with your readers, you need to be up front with them. So be clear when they sign up that they will be receiving marketing emails that are selling something. Just make sure you deliver something else useful along with your sales pitch, like a clever tip or discount.
5) Use the power of empathy
You want your readers to think of your brand as a friend, so you need to act like a friend. Show your support and empathize with their struggles. Show them that you understand their unique challenges in life, but then tell them how your services or products can help them solve their problems.
That’s the big secret to writing better email marketing campaigns–be a real person connecting with another real person. Don’t be obvious, cheesy, pushy, or creepy. When you connect with your customers on that personal level, you’ll be surprised how easily success will follow. If you need help crafting the perfect email marketing campaign, don’t be afraid to ask an internet marketing expert for help.
Recent Posts
The Hidden Costs of ‘Unlimited’ Email Lookups: Why Lead411 Offers Better Value
Many B2B data platforms promote "unlimited" email lookups as a way to attract users, but often these promises come with hidden limitations, frustrating users who expected a seamless prospecting experience. Platforms like Apollo and Seamless may advertise unlimited...
Why LinkedIn InMail Messages Are Often Ignored (And How to Boost Your Outreach with Email and Phone Calls)
If you’ve ever sent a LinkedIn InMail and felt like it vanished into a black hole, you’re not alone. Many professionals find that their InMail messages go unread or unanswered. It's time to dive into why LinkedIn InMail often doesn’t get the attention it deserves and...
How can a B2B Data Platform Supercharge Your Go-To-Market Strategy?
A well-crafted go-to-market (GTM) strategy is crucial for success. Whether launching a new product, entering a new market, or expanding your customer base, the effectiveness of your GTM plan can make or break your efforts. One of the key components that can...