5 Tips For a Better Outbound Email Campaign
1) Personalize your email
People love feeling special, so make that marketing email special. When you personalize your email, don’t just use Hi . Personalize it with as much information as you can, like congrats on your new position if they were recently promoted or I see just closed another round of funding. It shows you did your homework and your reader will respond by clicking your links.
2) Have a clear action item
Speaking of what you want your reader to do with your marketing email, have a plan for that. Don’t waste your reader’s time with pointless text. Give them a way to interact with your company, like clicking for a free download, using a new coupon code, or taking a fun survey on your website. Give them something fun and/or useful in exchange for their time.
3) Be a real person
When you send out a marketing email, make sure the address it comes from contains a person’s name instead of some cold, impersonal business word. You want your reader to connect with you on that individual level, and you can’t do that hiding behind email@example.com.
4) Say what you mean and mean what you say
A big part of a successful email marketing campaign is helping your target market to trust you. To build trust with your readers, you need to be up front with them. So be clear when they sign up that they will be receiving marketing emails that are selling something. Just make sure you deliver something else useful along with your sales pitch, like a clever tip or discount.
5) Use the power of empathy
You want your readers to think of your brand as a friend, so you need to act like a friend. Show your support and empathize with their struggles. Show them that you understand their unique challenges in life, but then tell them how your services or products can help them solve their problems.
That’s the big secret to writing better email marketing campaigns–be a real person connecting with another real person. Don’t be obvious, cheesy, pushy, or creepy. When you connect with your customers on that personal level, you’ll be surprised how easily success will follow. If you need help crafting the perfect email marketing campaign, don’t be afraid to ask an internet marketing expert for help.
, evenThis year has been an unprecedented time for employers as they struggle to maintain a full workforce. Some media outlets are calling it the Great Resignation as people are leaving their current jobs in search of better opportunities. New opportunities that...
Seamless.ai Competitor Lead411 - an in-depth side-by-side comparison B2B data is a critical driver toward profitable growth. When searching for an honest and reputable data provider, you may come across a comparison between two B2B data providers...
Zoominfo Competitor Lead411 - an in-depth side-by-side comparison B2B data is a critical driver toward profitable growth. When searching for a reputable data provider, you may come across a comparison between two of the top B2B data providers available: Lead411 and...