Adding Urgency To a Sales Interaction
Adjusting your sales pitch to include a sense of urgency can increase your close rates dramatically.
When you get a hot lead, the first thing you want to do is call or email the prospect and close the sale. It’s fun and exciting to reach out and make the case why your product or service is the perfect fit for your customer. However, calling without a plan can be a recipe for disaster. Planning ahead, especially with the strategy of creating urgency and a deadline for your prospect is often the best strategy.
Time and again, adding urgency to a transaction is the best way to get people motivated to act. Business owners and sales people take this into account when trying to persuade others in their call to action. There are several different techniques to add urgency.
The most common way to add urgency is to use the pricing mechanism.
After a certain date the price will forever go up and the buyer will never have the opportunity to buy this cheaply again. That is the idea behind the “SALE” signs that you see everywhere each time you go to the mall.
Another common method is to use the idea of scarcity. The salesperson states that there are only a few of these items left. For example, there are only a few models of this car left on the lot. If you wait to buy they will be all gone.
Lastly, create a competitive dynamic. Real estate brokers will often use this technique pointing out that if you don’t buy now, they have another buyer preparing an offer at a higher price that will outbid you. This creates urgent demand to act before the object of your desire is purchased by someone else.
At Lead411, we pride ourselves in providing you with accurate and timely information so you can reach out at the right time and create a sense of urgency to a qualified prospect. If you would like to start a free trial to learn more, Click Here.
Recent Posts
Why Verified Emails Matter More Than You Think
Access to contact data is everywhere. But what separates successful outreach from wasted effort isn’t the size of your list—it’s the accuracy of the emails on it. You can have access to 100 million contacts. But if you don’t know which emails are actually valid,...
How Growjo and Lead411 Make B2B Prospecting Smarter
If you're using Growjo to discover high-growth companies, there's one tool that makes it even more powerful: Lead411. While Growjo helps identify fast-growing businesses based on hiring trends, funding, and traction, Lead411 takes it a step further by providing...
What in the World Is a Go-To-Market Strategy? (And Why ZoomInfo Is Butchering the Term)
Introduction: What Is a GTM Strategy? If you’ve ever Googled “What is a GTM strategy?”, you’ve likely been hit with a barrage of vague definitions, corporate buzzwords, and sales platforms claiming to be the answer to all your problems. But here’s the truth:...