Commercial Real Estate leads: Ideas & Lead Generation Tools

Feb 14, 2024 | Blog, Sales and Marketing

What Is Data Visualization and Why Is It Crucial to Mitigate Risk

Here are the Top 5 Most Essential Tools for Unlocking Commercial Real Estate Leads

Getting high-quality leads is essential for success in the ever-changing commercial real estate market. Having a strong lead generating plan is crucial, regardless of your experience level or level of industry experience. Commercial real estate prospecting involves diligence, inventiveness, and having the correct tools at your disposal. These opportunities range from established enterprises looking for expansion to fledgling startups in need of commercial properties.

Here, we explore some effective lead generation strategies and resources specific to the commercial real estate industry:


An invaluable resource for prospect identification, Lead411 offers information on rapidly expanding businesses that may be seeking additional office space because they are growing or hiring at a rapid pace. Watch out for funded startups and newly combined companies, as these frequently indicate an increase in demand for commercial real estate right away.  Also, newly merged companies need new office locations quickly as they bring on more staff and as they incorporate. No need to cold-call as your warm leads can be found here.

Fast Growing Companies Need More Office Space

Lead411 tracks the fastest growing companies in your location in terms of the number of employees. So you get the inside track of who is outgrowing their office space today.

Funded Companies = More Space Needed

Lead411 is the most comprehensive data source for venture capital financings and fundings. As a commercial real estate agent, you should be in the know in your area of who just got money as they are probably going to need office space asap.

Hiring Plans, New Locations, M&As, etc.

Lead generation for commercial real estate is all about knowing who needs more space now. Companies that announced they are hiring, added a new location, or just acquired a company are all good times to reach out. Lead411 has all of this data along with contact direct phone numbers and emails.


ZoomInfo is a business intelligence platform that provides users with comprehensive access to company data and contact information. It provides tools that aid sales and marketing teams in lead generation and prospecting through the identification of qualified leads, construction of targeted lists according to diverse criteria, and monitoring of potential customers’ online activities. Although not a panacea, ZoomInfo can serve as a valuable tool in facilitating research, enhancing outreach efforts, and ultimately, establishing fruitful connections.


Cognism provides a platform that streamlines the process of generating and prospecting B2B leads. It utilizes AI-powered insights in conjunction with vast business data to identify high-quality leads that match the profile of your ideal consumer. Cognism identifies decision-makers within organizations and recommends pertinent contacts by analyzing firmographics, technographics, and online behavior. This process offers a time and effort-saving alternative to conventional prospecting methods. Although not an absolute solution, this instrument has the potential to be highly beneficial for B2B enterprises aiming to enhance the productivity and efficacy of their lead generation endeavors.


SalesFuel provides intelligence and research that is customized to the particular requirements of sales teams. Their primary objective is to offer valuable insights into the purchasing behaviors of consumers and B2B entities, encompassing purchase intent and trends in early-stage research. By utilizing this data for lead generation and prospecting, sales professionals will be able to identify prospective clients at the optimal moment and customize their outreach. Although SalesFuel does not function as a lead generation platform, it provides sales teams with the necessary information to enhance their prospecting endeavors and make well-informed decisions.


Professionals in the commercial real estate industry who wish to optimize their marketing and sales workflows utilize SharpLaunch. In addition to integrated marketing tools and property website creation, their platform also provides document portals. Although SharpLaunch does not generate leads directly, it provides users with the means to effectively showcase properties, attract prospective buyers, and nurture existing prospects, thereby facilitating a more streamlined sales process.

Google News

⁤Google News may not be your #1 spot when searching for potential commercial real estate leads, but it can be a useful resource in that regard. ⁤⁤Here is how to effectively leverage it: ⁤

Keyword Alerts

To keep yourself updated about possible prospects, set up notifications for relevant terms like “office space needed” or “commercial property for sale”.

Keep an eye on big news

Maintain current knowledge of industry trends, new businesses venturing into particular sectors, or announcements of expansions that could potentially generate need for commercial space. ⁤

Respond Swiftly

Try to get in touch with companies that are mentioned in news stories, showcasing your knowledge and readiness to meet their CRE needs.

Developing a strong online presence on social media sites like LinkedIn can help you reach a wider audience and draw in leads in addition to these tools. Participate in industry associations, offer insightful commentary, and establish yourself as a reliable resource in the field of commercial real estate.

Trade exhibitions, conferences, and networking events offer priceless chances to meet potential customers and establish enduring bonds. The importance of in-person encounters should not be undervalued in this era of growing digitalization.

Additionally, think about collaborating with service providers that compliment each other, such property management firms, interior designers, and architects. Working together can increase the number of potential leads you receive and result in mutual referrals.

Frequently Asked Questions

How to be a successful commercial real estate agent?

⁤One of the most important pieces of being successful in CRE is truly understanding your market. Property owners are looking at you to understand current economics and understand what is happening with employers in your region.

How to sell commercial real estate?

⁤Before offering commercial real estate for sale, ensure that the property is in pristine condition. Subsequently, determine the market value and select the best sales channels; FSBO, online marketplaces, etc. One of your biggest value adds is going to be in the negotiation part of the sale. Most people hate negotiating so you as the agent can step in and handle that aspect.

How to market commercial real estate?

⁤Whether you are leasing or selling commercial real estate on a particular platform will depend on the nature and specifications of the property. Well-known alternatives such as LoopNet are known for their comprehensive listings but can be pricey, whereas CREXi provides technologically advanced functionalities at an affordable price. Consider utilizing niche marketplaces for industrial properties or retail properties, such as NAIOP or Shopping Centers Today. Find the ideal platform by conducting research and comparing options according to budget, property type, and target audience.

Is commercial real estate cold calling worth it?

It’s the “cold” part of cold calling that is now dead in 2024. Warm calling is what it is all about. You should have some warm knowledge about a company before you call them in order to book meetings with companies that are more likely to need your CRE services.
In conclusion, producing leads in the commercial real estate industry necessitates a multimodal strategy that combines innovative instruments, strategic planning, and proactive involvement. Through strategic resource allocation and ongoing market analysis, you can seize numerous chances and take your real estate ventures to new heights.


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