Are you looking for the secret to sales success? It might be sitting right in front of you…literally! Pipedrive calls collaboration “arguably the most important factor you can tweak to improve your sales metrics”, and this sentiment appears to be echoed by experts and data throughout the industry. Collaboration is transforming the sales process in a way that benefits the team and the customer. When teams collaborate to align sales and marketing goals, salespeople are 56% more likely to be top performers. Here are 3 ways collaboration can help your sales team:

  • Collaboration fosters communication between teams, allowing salespeople to prioritize accordingly and accurately deliver on promises.

To snag a sale, salespeople often make promises to consumers, and sometimes this results in unmet expectations, which can ruin the sale. Collaborating priorities and realistic possibilities among teams reduces over-promising and cuts the chances of disappointed customers. Salespeople are able to communicate consumers demands and collaborating teams can plan accordingly, giving salespeople the advantage of making an informed promise that they can keep.

  • Collaboration fosters productivity by creating shared goals.

When teams create and work towards unified goals, it produces a win-win situation. When the individual teams meet goals that lends to the company’s overall goals, they are more likely to contribute to wins which will affect the success of the business rather than focusing on strictly personal incentive. When more members work together, overall goals are met more efficiently and with better results through creative solutions and team effort. Aside from sales people collaborating, there is also collaborative project management software built for PMs and other product executives.

  • Collaboration fosters trust through transparency and open dialogue among team members, resulting in increased dividends across the board.

Trust is important to building positive relationships in every dynamic, including professionally. When team members operate transparently, sharing data and focusing on common goals it creates a climate of loyalty conducive to company growth and profitability. Collaborative teams are less likely to compete internally and more concerned with achieving success in every department. When team operate fluidly, they produce greater gains for everyone.