Honestly, people leave ZoomInfo for pretty much the same reasons you’d leave any relationship that’s not working — it’s expensive, complicated, and you’re not getting what you need.

Let me break down what I keep hearing from people who’ve made the switch:

The money stuff is brutal. ZoomInfo isn’t cheap, and once you’re locked into one of their contracts, good luck getting out. We have had people reach out to us and explain that Zoominfo requires 60 day written notice to cancel.  Who needs written notice anymore?  Plus, every little add-on costs extra. Need intent data? That’ll be more money. Want extra user seats? Gonna cost ya. It adds up fast, and suddenly your “affordable” data solution is eating your entire sales budget.

The data quality issues drive people crazy. Nothing’s worse than spending time crafting the perfect outreach only to have half your emails bounce back. People complain about outdated contacts, wrong phone numbers, and having to clean up duplicate records all the time. When you’re paying premium prices, you expect premium accuracy.  It’s just not the Go-to-Market solution you paid for!

Then there’s the user experience. The platform can feel like you need a PhD to figure out basic functions. And don’t get me started on their customer support — getting a quick answer feels impossible sometimes.  Expect weeks for a response if any.  

Here’s what really gets people: You’re paying top dollar but still hitting credit limits and export restrictions. It’s like buying a car but only being allowed to drive it on weekends.

So where do people go? We get a lot of old Zoominfo clients at Lead411, just simply because we have verified data and unlimited usage at a good price. Apollo.io is popular with smaller teams because it’s more user-friendly, but data quality is not quite as strong. Cognism if you’re dealing with European markets. Each has its strengths.

The bottom line? People want accurate data, fair pricing, and a platform that doesn’t make them want to pull their hair out. When ZoomInfo stops delivering on those basics, it’s time to start shopping around.

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