Category Archives: PR

Smart PR: Focus on Trade Publications, Not Wall Street Journal

By Susan Payton | Published: July 11, 2011 Leave a comment

I got out of the PR pitching industry recently. Clients simply have the wrong expectations about what we can do for them. They want to get on the cover of the Wall Street Journal; meanwhile, I’m thinking Laser Today would be a better fit. I think there’s been a lot of false press about getting into [...]

Posted in PR | Tagged PR, public relations | Leave a comment

Lead411 Awards New York City’s Hottest Companies of 2011

By christine | Published: February 16, 2011 Leave a comment

The month of February marks Lead411’s awards season for New York City’s Hottest Companies in 2011. This exciting list is made up of privately-held organizations in the NYC region that are involved in the software, wireless, internet, hardware, or media industries. Lead411 industriously searches through more than 600 press releases, new office openings, business articles, company [...]

Also posted in Lead411 | Tagged hardware, internet, Lead411, media, New York City Hottest Companies, PR, software, Tom Blue, wireless | Leave a comment

Lead411 Awards Southern California’s Hottest Companies of 2011

By christine | Published: February 2, 2011 Leave a comment

This month, Lead411 recognizes fast-growing companies in the Los Angeles, San Diego and Santa Barbara areas with its just released list of “Hottest Companies in Southern California for 2011″. A result of daily scouring of press releases, business articles, company launches, and other media materials regarding new fundings, Lead411 has come up with this exciting selection of [...]

Also posted in Lead411 | Tagged funding, Lead411, los angeles, press release, san diego, santa barbara, southern california, Tom Blue, venture capital | Leave a comment

Three Obstacles to Pitching an Editor

By Susan Payton | Published: November 1, 2010 Leave a comment

I pitch companies’ stories to editors and bloggers for a living. While I certainly haven’t gotten the formula down pat completely, I have figured out a few tips that you can use if you decide to go it alone and do your own PR. Here are several problems we in PR come up against and [...]

Posted in PR | Tagged editor, PR | Leave a comment

How Online Press Releases Boost Web Traffic

By Susan Payton | Published: August 9, 2010 2 Comments

I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of thousands of page views for any client’s [...]

Posted in PR | Tagged press release | 2 Comments

Managing a PR Crisis

By Susan Payton | Published: August 5, 2010 Leave a comment

While most small business owners will never have to deal with a public relations crisis, it’s important to have a strategy in place in the event that one does occur. And in today’s social media sharing landscape, burying your company’s head in the sand is simply not an option. Let’s say your company’s products are found [...]

Also posted in Branding | Tagged pr crisis | Leave a comment

Engage Your Customers With Contests

By Susan Payton | Published: June 28, 2010 Leave a comment

Everybody loves a contest, am I right? Or rather, everyone loves the possibility of winning something. That explains the obsession with the lottery! Have you considered holding a contest for your business? It’s a great marketing tactic. Take Office Depot’s current Show Us Your Seat Contest. By taking a photo of their ratty office chairs and [...]

Also posted in Marketing | Tagged contest, Office Depot | Leave a comment