How to Game the Crap out of Google using SPYW

I just read Danny Sullivan’s crappy results post. I was working on similar post last night. Anyway, if he thinks his results are bad take a look at mine…

I am not friends with MG Siegler nor am I connected to him in anyway on Google+, but when I search for any random word that he has mentioned in his status updates or posts in G+, he is within my top 5 results.

Again, MG Sielger is not in my circles nor am I in his.


These are the most irrelevant results I have ever seen in Google. Also, I am sure SEOs are off to the races to fill up their circles to fill up your search results. :)

Anyway, the Evil/Antitrust debate has been overly discussed and to be honest, I don’t care. But I will say this, the more Google+ is promoted anywhere on google.com pages & results, the worse it is going to get for them.

#1. Thousands of websites depend on Google to get business and pageviews. As Google increases google properties’ search rankings and push down other websites, the more anger these companies will have. We aren’t just talking about one company(Netscape) we are talking about thousands of companies that absolutely depend on Google for their survival. Expect a major backlash. And just because Google is free does not mean that they can’t use their dominant power to be anti-competitive, so don’t expect that to be a useful defense.

#2. Google’s result quality has been fading fast and this most recent change has made it much worse imo. If my results are this bad now, how much worse is this going to get as they continue to push their own content? When quality gets bad people will move to better sites. I switched to Bing months ago and even if I didn’t, I know how to shut off the G+ results within the results so that doesn’t really matter to me. However, if you were to ask 90% of the people outside of the tech community how to shut off personal results they would probably ask, “What are personal results?” If the serps continue to slide like they have been, expect them to lose a lot of market share. Which could be good. It would be great to have a new search engine that uses Google’s original philosophies.

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Sales and Marketing People On The Move – 1/27/2012

The Finish Line, Inc. was recently joined by Jay Custard as the company’s new Vice President for Digital Marketing. He was previously with Crocs for four years and had served as the company’s Vice President, E-Commerce, Global. Custard had also worked with Crispin Porter + Bogusky/texturemedia. There’s more about his appointment on this news link.

John Washko was recently named as the new Vice President of Sales and Marketing of  Elite Meetings International, Inc. He was, for the past four years, part of the company’s Advisory Board.  Before he became part of Elite, Washko was Vice President of Sales and Marketing at The Broadmoor. There’s more about his appointment on this news link.

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Sales and Marketing People On The Move – 1/26/2012

Ian Lancey was recently designated as the new Sales Director for Chemence. He will contribute to the team his more than 16 years of experience working in the adhesive and chemical fields. Lancey has done business development, distribution work, management, as well as international sales in the past. There’s more about his appointment on this news link.

Putnam Investments has recently welcomed Steven McKay as the company’s new Regional Sales Director. He was previously with Hartford Retirement Services as their Divisional Vice President, Northeast Divisional Sales Manager. In addition, Joseph Kaplan was also hired as the Regional 401(k) Sales Director for New York City and New Jersey. Ryan Tolmie, who has been with Putnam for the past 13 years was also promoted to the post of Regional 401(k) Sales Director. Tolmie will be managing the areas of Arizona, New Mexico, Utah, Colorado, Wyoming, and Nebraska. There’s more about these appointments on this news link.

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Sales and Marketing People On The Move – 1/25/2012

DiCentral has recently appointed Kyle Jordan as the company’s new Vice President of Marketing.  She became part of the company back in 2009, and brings to the team her comprehensive experience in the high tech marketing management field spanning 15 years. Jordan’s previous clients include Sun Microsystems, Avaya, Adobe, FileNet and IBM. There’s more about her appointment on this news link.

Cove Street Capital was recently joined by Greg Farber, CIMA® as the company’s new Director of Institutional Marketing and Client Service. He brings to the management team over 15 years of experience in the marketing and business development fields. Farber was formerly with the Advisory Services Group at J.P. Morgan Securities, where he was their managing director of business development. There’s more about his appointment on this news link.

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Ryan Receives $100M In Syndicated Credit Facility

One of the largest tax services firm in the United States, Ryan has gained the confidence of investors in the financial community. And with its most recent acquisition of $100 million in syndicated credit facility, Ryan will be making more aggressive international expansion efforts.

This particular funding round was led by Bank of America, N.A., as well as Comerica Bank, Citibank, N.A., and Fifth Third Bank.

Ryan’s CEO, Mr. Brint Ryan, shares more information in this recent e-interview with Lead411:

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Lead411 Welcomes 2012 With Hottest Companies In Southern California Awards

This year, the tradition of recognizing the most remarkably innovative companies continues, as Lead411 begins the year with the Hottest Companies in Southern California Awards.

Tom Blue, Lead411’s CEO, says this of 2012’s awards, “This is our 3rd Annual Southern California award. We are pleased with the recognition the Award has received over the past few years, and we are very proud of the respected list of companies for the 2012 winners.”

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Sales and Marketing People On The Move – 1/24/2012

Don Cadmus was recently designated as the new Vice President of Sales for the National Division of Finiti Branding Group, LLC. He brings to the team more than 25 years of comprehensive experience in the field of retailing and wholesaling. Cadmus had also served for nine years in the United States Navy. There’s more about his appointment on this news link.

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4 Resources for Small Business Loans

If you’re considering taking out a loan for your small business or startup, here are some resources that can help you find the loan program that works best for your business needs.

SBA

Naturally, the place to start for anything related to small business is the SBA. The Small Business Association’s website will educate you on different types of SBA-backed loans and grants (if you’re a minority, a woman or live in a rural area, there are special programs you may qualify for), and help you find an SBA lender. Its resources also provide advice on meeting with a lender, including what you need to know, and what you should expect from the process.

Articles of Interest:

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Sales and Marketing People On The Move – 1/23/2012

Bland Farms recently named Sarah Seebran as the company’s new Director of Marketing. She joined the company in 2009, and had since served as a marketing manager. In addition, Greg Smith was also hired as their new Marketing Communications Manager. There’s more about these appointments in this news link.

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Sales and Marketing People On The Move – 1/20/2012

Key Events has recently designated Stephen Lazar as the company’s new Vice President of Sales. He will contribute to the team his comprehensive experience in the hospitality industry spanning more than 25 years. Lazar was previouly with SMG, and had served as their VP of Business Development and Operations. There’s more about his appointment on this news link.

Anita Swan was recently named as the new Regional Marketing Director for Asia Pacific region (APAC) for InMobi. Prior to joining InMobi, she was with Alcatel-Lucent as Head of Marketing for the Asia Pacific region. Swan was also previously employed by Vodafone and Telstra. There’s more about her appointment on this news link.

Bob Priest-Heck will be taking on the post of Chief Sales Officer for Freeman. He became part of the company in June of 2011, and was most recently executive vice president. Priest-Heck was also the former President and CEO of MediaLive International. There’s more about his appointment on this news link.

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