B2B Email Lists Buy Guide


Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Not opt-in lists, but actually had lists for sale. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. I would say that 95-100% of these offers are scams… but recently I have noticed some of these providers in the top 10 in Google for the phrase “b2b email lists”. Which is scary! This guide will give you some best practices on what to be wary of when purchasing and will give you a list of some reputable providers.

Best Practices for Buying Email Lists

Quality Email Lists Are Not Cheap

I have been in this business for over 10 years. Data is never perfect. Good data is extremely HARD to keep accurate and clean. For example, Linkedin is a high quality data provider correct? You would be amazed at how many people named “Pat McGroin” and “Ivanka Tinkle” have profiles on Linkedin. So even Linkedin has tons of bad data. It is incredibly hard and expensive to keep data clean. Any email list provider that works really hard to keep their data clean isn’t going to give it away for pennies.
linkedin-dan

 

Get A Random Sample w/your List Quote

When you get your list quote, insist that you get a random sample… as big as you can get. Most companies or their sales staff will try to send you the records they most recently updated. You want a complete random sample so that you can really check the accuracy.

Verify Your Sample List Quality

After you get the sample, test it all. Call the phone numbers to see if the person does exist at the company and that the phone # is correct. Email testing is harder because you cannot 100% verify an email address. From our own email marketing and testing we have noticed that 50% of business email servers are catchall servers meaning that if you sent an email like gozzsd.asdof@microsoft.com you would NOT get a bounce-back. For these catchall servers it is hard to decipher the accurate email. You can use tools like Mailtester.com or Cobisi.com to verify emails from non-catchall servers, but for the rest I would suggest searching bing or google for the domain to see if the email pattern looks remotely correct. E.G. Type this into bing +*@insidesales.com.

Insist on a Guarantee

Whenever we sell individual lists we always offer a guarantee. So if an email bounces then the person gets a replacement record. It is a great system because we get our emails tested automatically. Any email list provider that does not do this doesn’t really care about their data accuracy.

How do they Verify their Email Database?

Where do they get their data from? More importantly, where do they get their emails from? Crowdsourcing, some sort of technology, both? Other data providers?

email-lists

Some Reputable B2B Email List Providers

Hoovers/D&B
Pricing: N/A
D&B has been around since 1841. 160+ years before “big data” became a popular term D&B was collecting information about businesses. In 2003, Hoovers was acquired by D&B and somewhere around that time Hoovers started offering business email database with their company contacts. I am not quite sure of the pricing of their email lists as there is nothing on the site that mentions their exact costs. Hoovers acquires their data from numerous data sources as we have discussed selling our data to DNB in the past, however we never went through with it.

ZoomInfo
Pricing: Subscriptions start @ $60/month
ZoomInfo is another well-known provider of business email lists and addresses. Previously named Eliyon Technologies, the company has been collecting business and people data for over 15 years using scraping/crawling technology. I am not positive where their email address data comes from as I don’t believe it is from their crawlers, but for the most part it is a reputable source. ZoomInfo offers numerous products but their primary solution is their subscriptions.

Data.com
Pricing: Subscriptions start @ $125/Month
Email Lists @ $0.50 – $1.00 per record
Jigsaw.com was acquired by Salesforce and later they changed the name to Data.com. Data.com uses crowdsourcing to collect contacts, business email addresses, phone numbers, etc. If you are willing to upload your own list you can get another list in return. Data.com sells email lists as well as offers a monthly subscription.

InsideView
Pricing: Subscriptions start @ $99/Month
I have never used InsideView’s data, but from what I can tell it seems better than others I have seen. Like us, they don’t believe that data can be verified using one type of solution. InsideView does not sell individual lists but they have different options for the size of company you are.

Lead411
Pricing: Subscriptions start @ $39/Month
Unlimited List Downloads @ $166/Month
Email Lists @ $0.50 per record
Our customers don’t have time to waste on bad data and they want access to Unlimited Email Lists. We strongly believe that a multi-pronged approach to data collection is the best way to get accurate data…. Crowdsourcing + Technology + An Internal Research Team. Here is a recent research report from G2Crowd where we were named one of the “Top Performers.”

Sales Intel LIsts

If you have any suggestions or recommendations of other b2b email list providers please use the comments section below.

Lead411 introduces Unlimited Salesforce Sync

salesforce upload
We just added an awesome new feature for Salesforce users. Now you can easily push any Lead411 contact directly to your Salesforce CRM. You will find this button all over the site… within company profiles, people profiles and within your prospect lists.

For the time being we are making this feature unlimited for all SB/Enterprise customers. Yes, unlimited. This may change in the future, but for now we are testing out demand. Enjoy!!

Lead411 Named Top Performer in Sales Intelligence


G2 Crowd Spring 2014 High Performer Award

Lead411 was named a “Top Performer” by G2Crowd in its recently published Sales Intelligence report. The report compares aspects of Sales Intelligence products to help users select the best product, get the best deals, and set realistic budgets.

We were ranked above our direct competitors, which include companies like InsideView, ZoomInfo, Hoovers and Data.com. Our satisfaction score was rated by users at 74, which was the 4th highest overall, and considerably higher than those of our competitors (whose scores were below 45).

Sales_Intelligence_Scores_Large (1)

BuiltWith launches Datanyze competitor

Builtwith has sort of been the industry standard for providing data about websites and their technologies. The Australian company has been around since 2007 according to Crunchbase. They consistently crawl the web to see which companies and websites use specific technologies. For example, you might want to know which companies use Marketo or Hubspot.

Recently, Datanyze launched. They focused not just on crawling the www for technologies, but crawling them every single day. This is helpful for sales people because you can find out which companies are testing out your competitors’ products and then offer your services as well. For example, let’s say you are a lesser known marketing automation SaaS like LoopFuse. Wouldn’t it be interesting for you to see which companies are testing out the Marketo solution?

Today, Builtwith launched their version of this solution with the featured called “Builtwith Alerts” – You can see more information . We recently added a new feature to our Enterprise solution that allows users to select specific technologies when creating/exporting our company and people lists. So you not only get to find out which websites are using what, but you also get to download specific executives.

Website IT Intelligence + Contacts = Great Leads

Screen Shot 2014-01-21 at 2.24.13 PMOne of the most requested data sets customers ask for is information on which technologies a company uses. For example, many customers want to build a list of companies or employees that use Marketo, Salesforce or MailChimp. Because we are planning to test out pricing models we have decided to offer this as a free add-on to our Enterprise solution.




Those of you who already have Enterprise now receive this feature. For those that don’t, you are able to upgrade to enterprise with our normal pricing($1999) for the time being. This is just an introductory offer as we don’t know what the pricing will look like in the future. Not only are we are the first solution to bring together website IT Intelligence and company contacts, our pricing is currently a third of what our nearest competitor is charging… so we don’t know what the plans are in the future. Also notice that our company profiles now contain a section called “IT Intelligence” where you can “view” this information. If you would like a live demo please use our contact form.

Lead411 is LIVE!!

LIVEWe are super excited to announce that the new Lead411 is officially live. After 12 months of back breaking work you can finally see our new creation. Actually the new www site has been up since mid-December, but we didn’t want to make an official announcement until certain bugs had been fixed. Here is what you will find.





Simple Searching
Screen Shot 2014-01-13 at 12.41.48 PM We previously had 6 different areas in order for people to search… if you can believe that! :) Now we have one. Click on our filter button from any page on our site and you will see all the search options. Notice that we have new search paramaters such as; zip code specific, mile radius searching, sic codes and IT Intelligence. We will be doing a full blog post about our new IT Intelligence data and features later this week.




Improved Daily Lead Filtering
Screen Shot 2014-01-13 at 1.01.16 PM Many customers love to customize their daily lead alerts. We got lots of requests to improve our filtering. If you click on the image to your left you will see our new configuration. Notice that it is much more granular. Be sure to note that you can also track any company regardless of your territory with the “My Tracked Companies” form at the bottom of the page. You can see more here.





More Industry Information
Not only did we add SIC codes to our database we have also repopulated many of our company’s industries. If you recall many of our industries previously were flagged as “Other” as we didn’t have their specific information. This is has now changed. This will help your daily lead alerts as well as general prospect building.

Subscription Changes
We changed our subscriptions. Our previous Core/Plus subscriptions have been converted to SB100 subscriptions. This subscription gives you exactly the same amount of data as Core/Plus, but also gives you an extra 100 exports/downloads a month. If you have been with us since the early 2000′s… don’t worry.. Your monthly fee has not changed. The enterprise subscription replaces the Pro subscription. You still have access to our entire database and have unlimited downloads.

More Contacts
As some of you already know, we will be launching an additional 1M contacts within the next 4 weeks. These are not yet out, but will be very soon.

Other
We have made so many changes I can’t list them all here, but please let us know if you have any questions whatsoever…

tblue at lead411.net
support at lead411.net

Sales and Marketing People On The Move – 1/8/2014 to 1/9/2014

Roger Egan was recently named as the new senior vice president of sales and channels for Docker, Inc. He was most previously part of Red Hat, where he was VP of North America channels alliance and commercial/SMB sales. Egan will share more than two decades of experience in sales work in the hardware, software, and services industries. There’s more about his appointment on this news link.

Read More

Sales and Marketing People on The Move – 1/3/2014 to 1/7/2014

Bill Gerski was recently named Vice President of Sales for Huawei Technologies USA. He had worked with companies like Time Warner, Bell Atlantic, and Viacom. Gerski will share with the team four decades of experience in the field. There’s more about his appointment on this news link.

Peoplefluent® recently appointed Chauncey Kupferschmid as their new SVP of Sales and Business Development. He was most recently with Silkroad, where he was Chief Sales Officer. Kupferschmid will contribute to the team his experience in software sales leadership, spanning over 25 years. There’s more about his appointment on this news link.