Below is a collection of statistics from various studies that add evidence to SMS/Texting as a viable and consistent outreach tactic:

• • Across markets, mobile’s use is becoming more commonplace. 52% of business leaders in North America said it’s already a major disruption in their industry ³

  • The use of text messages at work has increased 62% since 2014 ¹

  • 61% of people recommend contacting them by text message at work ¹

  • 95% of texts from businesses are read within 3 minutes of being sent ¹

  • People will definitely see what you send them — SMS open rates are as high as 98% ³

  • The average response time for a text message is only 90 seconds ²

  • Stats show that 73% of businesses expect their SMS marketing budgets to increase in the next year ³

  • Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones ³

  • 85% of customers prefer receiving text messages over a phone call or email. ³

  • More people send text messages than own personal computers or landline telephones ³

  • 67% of people would rather text with a business about appointments and scheduling than by email or phone ²

  • 29% of businesses believe SMS campaigns sent between 9 a.m. and noon or noon and 3 p.m. are the most effective. ²

via GIPHY

(https://resources.insidesales.com/texting-in-sales/ ¹)(https://learn.g2.com/sms-marketing-statistics ²)(https://www.slicktext.com/blog/2018/11/44-mind-blowing-sms-marketing-and-texting-statistics/ ³)

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