12 SMS/TextingStatistics for the Modern SDR

12 SMS/TextingStatistics for the Modern SDR

by Jeremy Unruh | September 5, 2019

Statistics show that SMS/Texting for B2B outreach is on the rise and it isn’t slowing down anytime soon.  More and more sales and marketing divisions are utilizing SMS to reach out to potential clients to boost pipelines, strengthen communications and move the bottom line.  Over the Next 5-10 years SMS texting is predicted to grow continuously with no signs of slowing down.

Below is a collection of statistics from various studies that add evidence to SMS/Texting as a viable and consistent outreach tactic.

    • Across markets, mobile’s use is becoming more commonplace. 52% of business leaders in North America said it’s already a major disruption in their industry ³

    • The use of text messages at work has increased 62% since 2014 ¹

    • 61% of people recommend contacting them by text message at work ¹

    • 95% of texts from businesses are read within 3 minutes of being sent ¹

    • People will definitely see what you send them — SMS open rates are as high as 98% ³

    • The average response time for a text message is only 90 seconds ²

    • Stats show that 73% of businesses expect their SMS marketing budgets to increase in the next year ³

    • Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones ³

    • 85% of customers prefer receiving text messages over a phone call or email. ³

    • More people send text messages than own personal computers or landline telephones ³

    • 67% of people would rather text with a business about appointments and scheduling than by email or phone ²

    • 29% of businesses believe SMS campaigns sent between 9 a.m. and noon or noon and 3 p.m. are the most effective. ²

via GIPHY

(https://resources.insidesales.com/texting-in-sales/ ¹)(https://learn.g2.com/sms-marketing-statistics ²)(https://www.slicktext.com/blog/2018/11/44-mind-blowing-sms-marketing-and-texting-statistics/ ³)