by Jeremy Unruh | May 13, 2025 | Blog, Sales and Marketing
What in the World Is a Go-To-Market Strategy? (And Why ZoomInfo Is Butchering the Term) Introduction: What Is a GTM Strategy? If you’ve ever Googled “What is a GTM strategy?”, you’ve likely been hit with a barrage of vague definitions, corporate buzzwords, and sales... by Jeremy Unruh | May 8, 2025 | Blog, Sales and Marketing
The Best (and Worst) B2B Data Providers for Direct Dials in 2025 Let’s be blunt: most B2B data providers are failing you when it comes to accurate direct dial phone numbers. They may entice you during a trial with data they vet to make sure it’s accurate, but... by Jeremy Unruh | Apr 29, 2025 | Blog, Sales and Marketing
The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. The real differentiator now? Intent data utilizing... by Jeremy Unruh | Apr 16, 2025 | Blog, Sales and Marketing
Why Lead411 Offers Superior CRM Data Quality and Enrichment for Smarter Go-to-Market Strategies In the B2B data-driven sales world, the quality of your CRM data can make or break your Go-to-Market (GTM) strategy. If your CRM is filled with outdated contacts, missing... by Jeremy Unruh | Apr 10, 2025 | Blog, Sales and Marketing
Top 5 Sales Strategy Books for 2025 Top 5 Sales Strategy Books for 2025 to Skyrocket Your Success Stay ahead in the sales game with these must-read books that are defining the art of selling in 2025. 1. The Challenger Sale by Matthew Dixon & Brent Adamson Authors...
