12 SMS/TextingStatistics For The Modern SDR
Below is a collection of statistics from various studies that add evidence to SMS/Texting as a viable and consistent outreach tactic:
-
-
Across markets, mobile’s use is becoming more commonplace. 52% of business leaders in North America said it’s already a major disruption in their industry ³
-
The use of text messages at work has increased 62% since 2014 ¹
-
61% of people recommend contacting them by text message at work ¹
-
95% of texts from businesses are read within 3 minutes of being sent ¹
-
People will definitely see what you send them — SMS open rates are as high as 98% ³
-
The average response time for a text message is only 90 seconds ²
-
Stats show that 73% of businesses expect their SMS marketing budgets to increase in the next year ³
-
Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones ³
-
85% of customers prefer receiving text messages over a phone call or email. ³
-
More people send text messages than own personal computers or landline telephones ³
-
67% of people would rather text with a business about appointments and scheduling than by email or phone ²
-
29% of businesses believe SMS campaigns sent between 9 a.m. and noon or noon and 3 p.m. are the most effective. ²
-
(https://resources.insidesales.com/texting-in-sales/ ¹)(https://learn.g2.com/sms-marketing-statistics ²)(https://www.slicktext.com/blog/2018/11/44-mind-blowing-sms-marketing-and-texting-statistics/ ³)
Recent Posts
Teamwork!: How Collaboration Can Help Sales Teams
Are you looking for the secret to sales success? It might be sitting right in front of you...literally! Pipedrive calls collaboration "arguably the most important factor you can tweak to improve your sales metrics", and this sentiment appears to be echoed by experts...
Lead Pipeline 2017: Start with Account Based Selling
Near forthcoming Q1Y17 presents sales strategists an opportunity to capture new leads for business growth. These days, sales leadership relies on more than mere selling. A global sales plan should include account based selling (ABS) methodologies. Connect with...
4 Tips on How to Sell to Executives
You cannot approach selling to executives in the same way you approach any other sale. It's true that selling to executives versus employees is a shorter process, (less waiting for approval periods), but it does require a totally different strategy than the one you...