The New Sales Funnel – What Can Fuel Your B2B Pipeline in 2020?
Sales processes are changing. As companies look for ways to rapidly boost and increase the B2B pipeline for 2020, there are new adjustments that need to occur to ensure a healthy bottom line. Companies that invested in conference heavy sales and marketing are now allocating budgets toward online resources like outbound prospecting and virtual conferences.
According to a recent survey from Topo:
- 63% of B2B companies are moving to digital conferences/events
- 54% of B2B companies are increasing webinars/video calls
- 46% of B2B companies are increasing their outbound prospecting
Last month, we highlighted our top 20 Growth Hack Tools to Improve your Pipeline in 2020. On our list there were several companies like join.me and Xtensio that specialize in helping companies create webinars and conduct video calls to connect with prospects digitally. The goal of our list was to highlight those growth hack tools that were designed for productivity at an affordable price point. While we don’t have a lot of knowledge of the digital conference world, we do know about data.
What we Have Noticed…
As the majority of the B2B workforce has moved into the home office, new trends have evolved in the data world. Here are some things that we have noticed recently about the way B2B companies are connecting to prospects:
- Our customers are utilizing more mobile direct dials to connect with prospects via mobile phone and SMS.
- Our customers are creating more SMS cadences with the Reach email/SMS cadence tool.
- Sales Trigger data i.e. hiring trends, funding, and new locations are revealing companies that are on a continued growth path. These are the best companies to reach out to.
Lead411 is here to help as you navigate through shifting pipeline initiatives. If you want to ramp up your outbound prospecting, we have affordable solutions that start at $50 month-to-month with no commitment. If you have more questions you can check out our Growth Hack your Sales Pipeline Webinar Here.
Recent Posts
Supercharge Your B2B Campaigns with Verified Emails in 2024
In the competitive world of B2B marketing, reaching the right audience is crucial for success. While email marketing remains a powerful tool, the effectiveness of your campaigns heavily relies on the quality of your email list. Sending emails to invalid or unverified...
Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2024
In today's fast-paced business landscape, data has become the currency of success. Organizations rely on accurate, up-to-date information to make informed decisions, identify potential leads, and drive growth. The availability of comprehensive B2B data has transformed...
Best Cold Calling Scripts for B2B Sales in 2024
Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales:...